Small business owners have a unique tenacity, outlook, and approach to life. They are gifted with skills and/or services that are valuable and needed by the masses. However, building a strong and sustainable business may require a team of experts, such as a CMO - Chief Marketing Officer. Traditionally, hiring full-time personnel with this level of skills and experience isn’t in the budget. That’s where a “Fractional CMO” can come in. 

In this Marketing Monday session, Ivy Scott of IVLeague Marketing will explain the purpose of a CMO and how this role can help you grow your small business. Chantel Powell, CEO of Play Pits discusses her experience of how she utilized a Fractional CMO to help her grow her small business with over 60,000 followers on Instagram. Join us to learn more about what a Fractional CMO is and how your small business or start up may benefit. 

Course Outline
Agenda:

• An explanation of what a Fractional CMO is and what they do
• Benefits of hiring a Fractional CMO vs a Full-Time CMO
• Case study of small business utilizing a Fractional CMO: Play Pits
• How to fit the right Fractional CMO for your business

• What a fractional CMO is
• The benefits of a Fractional CMO for your business
• How a small business can utilize a Fractional CMO
• What's involved in hiring a Fractional CMO