Ever since ChatGPT hit the scene, artificial intelligence (AI) has gone from science fiction straight into the business big leagues, becoming the top trending tool for businesses.
The digital landscape is constantly evolving and that?s where this class comes in! Designed specifically for forward-thinking business leaders and savvy marketing teams, this class will empower you to leverage the latest AI tools to take your digital marketing to the next level. Learn how to use AI to gain deep insights into your audience, select the most effective platforms for your marketing campaigns, develop a strategic marketing calendar, and craft compelling content that connects. By the end of this class, you'll walk away with actionable strategies and powerful AI-driven prompts that can elevate your marketing efforts immediately.
LEARN HOW TO:
? Understand the power and limitations of the most popular AI platforms
? Select the AI platforms that align with digital marketing strategy and goals
? Build powerful prompts that get results
? Understand the potential risks involved with using AI Can You Win? Your Marketing Plan Shows You How
This Live Online Workshop teaches how to create a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:
identify which customers are the most profitable
attract customers and keep them
learn who your real competition is
differentiate yourself in the market
Implementation of your Marketing Plan, will cover:
pricing
advertising
website design
supply chain
branding
social media tactics
To be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!
You will have the opportunity to have your questions answered both during and at the conclusion of the Workshop. A copy of the presentation will be provided to those who complete the short Feedback Survey at the end of the session.
About our Instructor
Tim Loden - Score Mentor in three areas. Marketing, Advertising and Creative Services. Tim has spent nearly four decades working for global companies mainly in B2B marketing, sales team leadership, country management, global brand management, and new business development. He has led teams as small as four and as large as eighty. The world of social media is changing at a very rapid pace these days, and it's hard to keep up.
In this Marketing Monday webinar, Mickey Mellen of GreenMellen discusses the pros and cons of some of the major networks, talks about best practices for each, and peek a little bit into what's coming up in the future. Learn to choose the right platforms for your business, leverage tools to save time, and align social media with your marketing strategy.
LEARN HOW TO:
Determine the best social platforms for your company
Find tools and best practices for making the most of your time
Understand how social media should fit into your overall marketing plan
Identify trends in social media Join the DeKalb Chamber of Commerce for the 4th Annual DeKalb City Summit event on Tuesday, October 21st as DeKalb's city leaders share open, meaningful dialogue within our community on matters that interest both residents and businesses. As the voice of the business community, the Chamber recognizes that the key to our collective success and business strength is to cultivate a diverse, equitable, and inclusive environment that reflects the full breadth of our region.
City leaders will serve as panelists to provide a local perspective on the following topics such as Economic Development, Small Business and Transportation & Traffic.
The DeKalb Chamber Small Business Committee assists the Chamber with recruiting, educating, and mentoring small businesses. Create and identify opportunities for growth and facilitate partnerships to improve small business programs. Help identify opportunities in the public and private sector.
This committee meets monthly on the 3rd Tuesday of each month from 10:00 AM to 11:00 AM. In this course, you will learn how to effectively position your company to compete in the procurement market.
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This includes creating and executing a strategic growth plan, developing your business's core competencies, building the necessary processes and systems, and ensuring that your business is financially capable of fulfilling contracts.
LEARN HOW TO:
Identify federal contracting opportunities
Position your business as a prime contractor
Maximize your financial readiness
Create and execute a strategic marketing plan
Leverage your socio-economic certification SBDC StartSmart provides the resources, support, and motivation to put your dream within reach.
StartSmart is tailored to be held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to LivePlan, an online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged following the program.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
SBDC StartSmart includes 16 hours of instruction delivered over a period of 4 weeks. Sessions will be held twice a week for 2 hours.
LEARN HOW TO:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia
Workshop - Thursday Takeaways: Supercharge Your Digital Marketing With AI
Workshop - Start-Up Business Marketing Plan
Workshop - Marketing Monday: ocial Media for Small Business
DeKalb City Summit 2025
Small Business Committee Meeting
Workshop - Doing Business with the Government: Federal
Workshop - StartSmart (8-class series)
Workshop - How to Start a Business in Georgia
