The internet is full of content, and we just keep adding more. It?s harder than ever to stand out with your online presence, yet it?s also more crucial than ever to do so effectively. Content marketing isn?t just another fad?it?s an effective method to serve your target audience better. Getting started with blogging or podcasting can feel overwhelming, but it?s easier than you might imagine. Taking the right perspective to content marketing is the key.
Join Robert Carnes, Marketing Manager at GreenMellen for this Marketing Monday session as he discusses the ins and outs of content marketing from blogging to podcasting to webinars and more. Learn how your small business can use content marketing to generate leads and bring in revenue.
Course Outline
Agenda:
Content marketing overview
Blogging
Podcasting
Webinars
Lead Generators
Practical applications & resources
Q&A
Learner Outcomes
Attendees will gain an understanding of:
What content marketing is and why it?s valuable for any business
How to maximize your time in creating marketing content
How to develop effective content across multiple platforms
Where to begin with content marketing in your business SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year?s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
SBDC StartSmart programs include 16 hours of instruction delivered over a period of four weeks. Sessions will be held twice a week for 2 hours each. Check your preferred location for details on when their 2021 program will be held.
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
''I cannot thank you enough for the stellar StartSmart program. This experience has transformed the way I do business, both now and in the future.?
''I look forward to following up with my SBDC Consultant to build on this program and continue to strengthen my business plan and practices.'' Join us for this one-hour webinar where we?ll walk you through everything you need to know to discover your strategic position. By learning how to perform a SWOT analysis for your business, you can understand what actions you need to take to ensure your business thrives.
Course Outline
What is SWOT?
What are my strengths?
What are my weaknesses?
Understanding opportunities
Evaluating threats
Learner Outcomes
How to create a SWOT analysis
Learn to identify internal strengths and weaknesses
Understand external opportunities and threats Empower your business with the latest strategies and network with industry leaders at the National Small Business Week Virtual Summit?a must-attend event to catalyze growth and innovation for your company.
Free Registration:
Secure your spot today and gain free access to a wealth of knowledge and resources.
Why You Can't Miss This Summit:
Free expert-led learning webinars. Dive into webinars such as:
?Accelerate Business Growth with AI? by Visa
?Securing Your Small Business in a Work-From-Anywhere World? by T-Mobile
?Unlock AI?s Potential for Your Small Business? by Google
And many more insightful topics from top companies like Amazon, Square, Chase for Business, Constant Contact, and NerdWallet.
Interactive Exhibits and Networking:
Connect with other business owners, get real-time advice from SCORE mentors, and gather invaluable resources.
Actionable Takeaways:
Every session is designed to provide strategies and insights you can apply immediately to your business for immediate impact. The DeKalb Chamber Membership Committee helps to plan and evaluate the Chamber's overall programs and membership offerings including, but not limited to, workshops, seminars, and networking events. Also works to recruit and retain current and new members by managing and auditing the Member Contact Timeline, offer innovative ideas, and ensure all members are having a valuable experience.
This committee meets monthly on the 1st Wednesday of the month from 10:00 AM to 11:00 AM. Some meetings may have been adjusted from their original schedule due to holidays or Chamber events. Do you want to use LinkedIn as a launching pad for your success? This program will show you a unique, three-pronged LinkedIn strategy ? the Three C?s of LinkedIn Success ? to build your business!
The 1.0-hour class will include:
Live demonstrations on LinkedIn of the key parts of the strategy
Why the strategy works and how to put it into practice
Q&A
Course Outline
The 1st C ? How to use (free) advanced search techniques to find and add the right Connections
The 2nd C ? How to project Credibility using your LinkedIn profile
The 3rd C ? How to use Conversations to build your reputation and gain new customers
Learner Outcomes
Techniques to locate the right new connections on LinkedIn
How to generate targeted lists of your perfect prospects ? and what to do next
How to transform your LinkedIn profile into a landing page ? for you!
Profitable things to say on LinkedIn Empower your business with the latest strategies and network with industry leaders at the National Small Business Week Virtual Summit?a must-attend event to catalyze growth and innovation for your company.
Free Registration:
Secure your spot today and gain free access to a wealth of knowledge and resources.
Why You Can't Miss This Summit:
Free expert-led learning webinars. Dive into webinars such as:
?Accelerate Business Growth with AI? by Visa
?Securing Your Small Business in a Work-From-Anywhere World? by T-Mobile
?Unlock AI?s Potential for Your Small Business? by Google
And many more insightful topics from top companies like Amazon, Square, Chase for Business, Constant Contact, and NerdWallet.
Interactive Exhibits and Networking:
Connect with other business owners, get real-time advice from SCORE mentors, and gather invaluable resources.
Actionable Takeaways:
Every session is designed to provide strategies and insights you can apply immediately to your business for immediate impact. SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year?s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
SBDC StartSmart programs include 16 hours of instruction delivered over a period of four weeks. Sessions will be held twice a week for 2 hours each. Check your preferred location for details on when their 2021 program will be held.
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
''I cannot thank you enough for the stellar StartSmart program. This experience has transformed the way I do business, both now and in the future.?
''I look forward to following up with my SBDC Consultant to build on this program and continue to strengthen my business plan and practices.'' The top three challenges that social media marketers face include reaching your audience, measuring how investing in Social Media is increasing your sales, and reaching business goals. . Social media is a multipurpose business asset. It connects you with your audience, and it also promotes your products, services, and brand. Both functions are equally important.
Crafting a social media strategy can help tackle these challenges and more. Social media strategies also equip you to set goals and guardrails, track their performance, and tweak your benchmarks over time. Without a starting point, you can't measure what's working and how to shift your activity to hit your goals. Join us for this workshop to learn how to turn your Social Media presence into a business asset.
What to expect from this workshop?
· An understanding of why your business needs a social media presence!
· Choose social media marketing goals that align to business objectives
· Understanding your audience
· Getting to know your competition
· Conducting a social media audit
· Setting up the correct social media platforms for your business
· Developing an effective social content
· Ways to extend your social reach
· Developing a content creation calendar
· How to track your results to know if it is working or not.
· And much more information you can use immediately in your business.
FEE $20
Your speaker for the workshop is Mark Treager, Chief Evangelist Officer at Cornerstone Media Group, Inc in Atlanta, GA. For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to except the marketing status quo. His simple, logical, diverse and down to earth approach to video marketing will challenge your thinking WAY beyond the box in creating generational customers for your brand. His candor when it comes to video marketing will challenge you to create the content that creates generational customers. Contact Mark Treager at 404.425.9573 or by email mark@csmediagroup.com for more details on making your next event a big success!
Webinar - Marketing Monday: Creating Sustainable Content Marketing for Your Small Business
Webinar - StartSmart (8-class series)
Webinar - Strategic Analysis
Webinar - 2024 National Small Business Week Virtual Summit
Membership Committee Meeting
Webinar - The Three Easy Ways to Grow Your Business Using the New LinkedIn
Webinar - 2024 National Small Business Week Virtual Summit
Webinar - StartSmart (8-class series)
Webinar - Building An Effective Social Media Strategy