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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20230327T140000Z
DTEND:20230328T030000Z
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SUMMARY:Webinar - Marketing Monday: What is a Fractional CMO?
DESCRIPTION:Small business owners have a unique tenacity\, outlook\, and approach to life. They are gifted with skills and/or services that are valuable and needed by the masses. However\, building a strong and sustainable business may require a team of experts\, such as a CMO - Chief Marketing Officer. Traditionally\, hiring full-time personnel with this level of skills and experience isn't in the budget. That's where a "Fractional CMO" can come in. \n\n\n\nIn this Marketing Monday session\, Ivy Scott of IVLeague Marketing will explain the purpose of a CMO and how this role can help you grow your small business. Chantel Powell\, CEO of Play Pits discusses her experience of how she utilized a Fractional CMO to help her grow her small business with over 60\,000 followers on Instagram. Join us to learn more about what a Fractional CMO is and how your small business or start up may benefit. \n\n\n\nCourse Outline\n\nAgenda:\n\n	An explanation of what a Fractional CMO is and what they do\n	Benefits of hiring a Fractional CMO vs a Full-Time CMO\n	Case study of small business utilizing a Fractional CMO: Play Pits\n	How to fit the right Fractional CMO for your business\n\n \n\n\n\nLearner Outcomes\n\nAttendees will gain an understanding of:\n\n	What a fractional CMO is\n	The benefits of a Fractional CMO for your business\n	How a small business can utilize a Fractional CMO\n	What's involved in hiring a Fractional CMO
X-ALT-DESC;FMTTYPE=text/html:Small business owners have a unique tenacity\, outlook\, and approach to life. They are gifted with skills and/or services that are valuable and needed by the masses. However\, building a strong and sustainable business may require a team of experts\, such as a CMO - Chief Marketing Officer. Traditionally\, hiring full-time personnel with this level of skills and experience isn&rsquo\;t in the budget. That&rsquo\;s where a &ldquo\;Fractional CMO&rdquo\; can come in.&nbsp\;<br />\n<br />\nIn this Marketing Monday session\, Ivy Scott of IVLeague Marketing will explain the purpose of a CMO and how this role can help you grow your small business. Chantel Powell\, CEO of Play Pits discusses her experience of how she utilized a Fractional CMO to help her grow her small business with over 60\,000 followers on Instagram. Join us to learn more about what a Fractional CMO is and how your small business or start up may benefit.&nbsp\;<br />\n<br />\n<strong>Course Outline</strong><br />\nAgenda:\n<ul>\n	<li>An explanation of what a Fractional CMO is and what they do</li>\n	<li>Benefits of hiring a Fractional CMO vs a Full-Time CMO</li>\n	<li>Case study of small business utilizing a Fractional CMO: Play Pits</li>\n	<li>How to fit the right Fractional CMO for your business</li>\n</ul>\n&nbsp\;<br />\n<br />\n<strong>Learner Outcomes</strong><br />\nAttendees will gain an understanding of:\n<ul>\n	<li>What a fractional CMO is</li>\n	<li>The benefits of a Fractional CMO for your business</li>\n	<li>How a small business can utilize a Fractional CMO</li>\n	<li>What&#39\;s involved in hiring a Fractional CMO</li>\n</ul>\n
LOCATION:Virtual
UID:e.544.4265
SEQUENCE:3
DTSTAMP:20260407T233937Z
URL:https://business.dekalbchamber.org/events/details/webinar-marketing-monday-what-is-a-fractional-cmo-4265
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