Can You Win? Your Marketing Plan Shows You How
This Live Online Workshop teaches how to create a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:
identify which customers are the most profitable
attract customers and keep them
learn who your real competition is
differentiate yourself in the market
Implementation of your Marketing Plan, will cover:
pricing
advertising
website design
supply chain
branding
social media tactics
To be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!
You will have the opportunity to have your questions answered both during and at the conclusion of the Workshop. A copy of the presentation will be provided to those who complete the short Feedback Survey at the end of the session.
About our Instructor
Tim Loden - Score Mentor in three areas. Marketing, Advertising and Creative Services. Tim has spent nearly four decades working for global companies mainly in B2B marketing, sales team leadership, country management, global brand management, and new business development. He has led teams as small as four and as large as eighty. Storytelling is more than a business buzzword?it?s a practice that requires time and skill. You know a good story when you hear one, but how do you use narratives to grow your company and fulfill your mission? Your audience needs what you offer?they just don?t realize it yet.
In this Marketing Monday webinar, Your Guide to Small Business Storytelling, Robert Carnes, Author and Marketing Manager at GreenMellen Digital Marketing Company explains how to shape a a clear narrative that invites your prospective and existing customers to listen and engage. Storytelling Marketing involves using a narrative to communicate a message so the consumer will be inspired to take action. Storytelling in marketing helps consumers to understand why they should care about your brand. Stop struggling with marketing and embrace a path toward better storytelling.
Course Outline
Agenda:
What constitutes a story?
Listening for stories
Editing stories
Sharing stories
Practical applications & resources
Q&A
Learner Outcomes
Attendees will gain an understanding of:
The critical elements of an organizational story
Tactics for listening to your audience for stories
Approaches to crafting business narratives
Best practices for sharing stories with an audience The DeKalb Chamber Economic Development Committee works with DeKalb County to recruit and retain industry. Its mission is to advocate, partner, and engage to ensure a vibrant business community in DeKalb County.
This committee meets quarterly on the 1st Tuesday of the month from 10:00 AM to 11:00 AM. SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year?s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
SBDC StartSmart programs include 16 hours of instruction delivered over a period of four weeks. Sessions will be held twice a week for 2 hours each. Check your preferred location for details on when their 2021 program will be held.
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
''I cannot thank you enough for the stellar StartSmart program. This experience has transformed the way I do business, both now and in the future.?
''I look forward to following up with my SBDC Consultant to build on this program and continue to strengthen my business plan and practices.'' Are you thinking about becoming your own boss? Our Starting a Business Course covers all areas that are involved in starting your own business. This class will cover important tools and resources a business owner needs to establish a solid foundation during its early formative years. Often, new business owners ''don't know what they don't know''. This class will equip you to be able to ask all the right questions as you are planning and forming your brand new business.
Course Outline
Getting Started
Is your Business Idea Feasible?
Financing Your Business
Building Your Team
Operating Your Business Legally
Putting it all Together
Learner Outcomes
Detailed understanding of how to determine the feasibility of your business idea or framework using market research and competitive analysis
Basic knowledge of how to estimate start-up expenses for your business and overview of options for start-up financing, and requirements to pursue financing options
Ability to differentiate between different legal structure options for business formation
Overview of important individuals to include on your team when making plans and executing business formation A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key! SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year?s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
SBDC StartSmart programs include 16 hours of instruction delivered over a period of four weeks. Sessions will be held twice a week for 2 hours each. Check your preferred location for details on when their 2021 program will be held.
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
''I cannot thank you enough for the stellar StartSmart program. This experience has transformed the way I do business, both now and in the future.?
''I look forward to following up with my SBDC Consultant to build on this program and continue to strengthen my business plan and practices.'' Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world?s purchasing power in foreign countries, opportunities await U.S. small business.
Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.
Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.
This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts.
Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.
Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.
Course Outline
? Defining Your Business
? Strengths/Weaknesses Analysis
? Tools
? Building Your Team
? Knowing Industry Terminology
? Selecting a Product
? Finding Markets
? Finding Buyers
? Finding Suppliers
? How to Talk To Suppliers
? Do I need a license to Import/Export?
? How do I protect myself as a Middleman?
? Calculating Landed Cost
? Understanding INCOTERMS
? Developing a Pro Forma Invoice
? International Terms of Payment
Learner Outcomes
The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.
Topics include:
Organizational and product readiness
Market research
Guidance for developing your strategy and marketing plan
Promoting your products in target market
Complying with US and foreign regulations Beat the competition and skew the odds in your favor by implementing a simple yet solid sales and marketing strategy that bears real results.
Owning and operating a small business or being a sales rep is not for the faint of heart.
The majority of the time, you?ll wear different hats and juggle many balls in the air to make it all work. This can be an overwhelming task but totally doable ? if you know what to do.
And this is exactly what this simple yet powerful method aims to accomplish:
Learn the secret of how successful sales reps and business owners produce great results. (Hint: You don?t have to look far to achieve this.)
Boost your sales by identifying who your ideal customers are and how to convince them to buy from you.
Learn how to use social selling to supercharge your online prospecting efforts, increase revenue, and enhance productivity.
Take advantage of everything traditional and digital media have to offer in growing your business.
Open a whole new world of exciting possibilities by expanding your sphere of influence.
Who should attend:
Small business owners looking to grow their business and expanding their market reach
Entrepreneurs planning to start a small business
Business professionals seeking to learn how to network successfully
Sales professionals wishing to become more proactive in finding qualified leads
Those interested in knowing more about proven marketing strategies and tactics
About Our Instructor
Bonnie Mauldin is a successful author, keynote speaker, entrepreneur, investor, and television producer. She is also one of the top marketing consultants in Atlanta. She recently authored ?Harmonic Messaging? and ?Look Before You Leap? business books that helps budding entrepreneurs, established business owners and corporations reach their sales and marketing goals. Join the DeKalb Chamber for a ribbon cutting at Fine Fettle. Fine Fettle is one of the six businesses licensed by the state of GA to cultivate, manufacture, and sell medical cannabis products. Their Decatur store will provide patients access to this medicine.
Webinar - Start-Up Business Marketing Plan
Webinar - Marketing Monday: Your Guide to Small Business Storytelling
Economic Development Committee Meeting
Webinar - StartSmart (8-class series)
Webinar - Starting a Business
Workshop - How to Write a Dynamic Business Plan
Webinar - StartSmart (8-class series)
Workshop - Develop an Import / Export Business
Workshop - Business Development and Lead Generation
Ribbon Cutting at Fine Fettle