Do you find yourself completely overwhelmed with your options for marketing on social media?
When it comes to your business and brand, it is vital that you communicate your name in the community. This class will help guide you to the social media platform that works best for YOU.
We will look at the top social media platforms that have been most useful and effective for those in our local community. You will learn tips, trick, and new techniques to help you engage with your customers & viewers. Put your social postings on pause, join us on this webinar, and calm the online noisiness that gets louder everyday.
Course Outline
Introductions
Top Social Media Platforms for Marketing a Business
Choosing the Best Platform that Fits Your Style
Develop a Unique Strategy for Specific Platforms
Posting Techniques & Tips
Prioritize Quality Over Quantity
Q & A
Learner Outcomes
Know how to identify the best social media platforms that meet their goals & needs
Leave with a list of strategies and resources to enhance their marketing through social media
Understand the ways to interact with other on social media and build an online community
Create effective content that speaks their brand The DeKalb Chamber Membership Committee helps to plan and evaluate the Chamber's overall programs and membership offerings including, but not limited to, workshops, seminars, and networking events. Also works to recruit and retain current and new members by managing and auditing the Member Contact Timeline, offer innovative ideas, and ensure all members are having a valuable experience.
This committee meets monthly on the 1st Wednesday of the month from 10:00 AM to 11:00 AM. Some meetings may have been adjusted from their original schedule due to holidays or Chamber events. Evaluating a company?s financial health is an essential skill for all business owners. Learn the fundamentals of financial management with instruction on financial statements, financial analysis and cash flow management.
Find out what the numbers really mean and start developing practical strategies for improving your company?s performance. Instruction includes using a financial scorecard and dashboard that quickly and easily inform company personnel on financial performance. All attendees receive a scorecard and dashboard template in Microsoft Excel format.
Course Outline
Agenda
Components of financial statements
How to read financial statements
Financial Statement Analysis
What the numbers really mean
Cash flow management
Financial Management Tools
Financial scorecard and how to use it.
Dashboard template
Learner Outcomes
Attendees will gain an understanding of:
financial statements
financial analysis
cash flow
tools to use for financial management
how to make to make informed decisions
how to make timely corrective actions. Do you want to find new customers using LinkedIn, the world?s largest professional network? This interactive session demonstrates how. You will receive practical tips and tools that B2B companies ? businesses that sell to other businesses ? as well as consultants and marketing and sales professionals use to increase their visibility and thought leadership on LinkedIn.
This Live Online Workshop covers:
Key elements to be included in your LinkedIn profile
Items to be incorporated in your company page
Comparing your social selling score with others in your industry and network
Leveraging mobile app features ? video cover stories, name pronunciation, QR code connections
Growing the size and quality of your network
Getting more mileage from your posts (from hundreds to thousands of views)
Attendees will receive a checklist of best practices for enhancing their profile.
About Our Instructor
LinkedIn marketing expert Sheryl Cattell, MBA, CSM, MCLC is a certified lead instructor at BizHack Academy and the creator of the LinkedIn Business Edge, a course designed to help businesses drive sales and build strategic partnerships using LinkedIn. https://bizhack.com/lbe
Sheryl has spent more than 25 years in digital marketing, is the founder of South Florida Interactive Marketing https://sfima.com, and is a Master Certified Life Coach. The DeKalb Chamber Economic Development Committee works with DeKalb County to recruit and retain industry. Its mission is to advocate, partner, and engage to ensure a vibrant business community in DeKalb County.
This committee meets quarterly on the 1st Tuesday of the month from 10:00 AM to 11:00 AM. Are you challenged with finding or keeping skilled workers? HR Marketing will teach employers the most cost-effective ways to recruit, motivate, and retain employees. Walk away with actionable methods to develop a lasting employer brand, providing a seamless experience for existing employees, future recruits, and consumers alike. Register Now!
Course Outline
Objectives:
What is HR Marketing?
Trends Leading to the Consumerization of HR
Proven HR Marketing Strategies
Methods for Effective Employer Branding
Learner Outcomes
Attendees will gain knowledge of:
Develop and/or Improve HR Marketing Strategies
Components for Talent Marketing for Recruiting
HR Marketing and Employee Experiences
Build an Employer Brand that Converts to Exemplary Customer Experience Have an Idea? Turn it into a business!
Starting a successful business requires more than a great idea, conviction, and ceaseless energy to make it happen. A thorough Self-Assessment will identify your readiness to begin the journey to Start Your Own Business.
In this Live Online Workshop you will:
evaluate your preparedness to start a business
identify financial and other necessary resources
learn about business legal structures
collect data to build your business plan
You will have the opportunity to have your questions answered both during and at the conclusion of the Workshop.
About Our Instructor
User advocate Peter Hildebrandt has been helping companies make sound business decisions for 35 years. He is the principal in Covetability, a consulting firm specializing in bringing customer data into the design of product offerings. His clients range from high technology Fortune 500 companies to startup businesses. He is on three non-profit boards and plays the string bass professionally in his spare time. Mr. Hildebrandt has been a SCORE mentor for more than five years and has helped thousands of small business owners succeed. Storytelling is more than a business buzzword?it?s a practice that requires time and skill. You know a good story when you hear one, but how do you use narratives to grow your company and fulfill your mission? Your audience needs what you offer?they just don?t realize it yet.
In this Marketing Monday webinar, Your Guide to Small Business Storytelling, Robert Carnes, Author and Marketing Manager at GreenMellen Digital Marketing Company explains how to shape a a clear narrative that invites your prospective and existing customers to listen and engage. Storytelling Marketing involves using a narrative to communicate a message so the consumer will be inspired to take action. Storytelling in marketing helps consumers to understand why they should care about your brand. Stop struggling with marketing and embrace a path toward better storytelling.
Course Outline
Agenda:
What constitutes a story?
Listening for stories
Editing stories
Sharing stories
Practical applications & resources
Q&A
Learner Outcomes
Attendees will gain an understanding of:
The critical elements of an organizational story
Tactics for listening to your audience for stories
Approaches to crafting business narratives
Best practices for sharing stories with an audience The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. Join the DeKalb Chamber of Commerce for a morning of networking and a conversation on Branding Essentials led by Molly Dickinson, Founder and Creative Director of Banner Day.
Webinar - Plunging Into Social Media: How to Strategically Market Your Business
Membership Committee Meeting
Webinar - Financial Management for Owners and Managers
Webinar - Leverage LinkedIn to Enhance Your Business Profile
Economic Development Committee Meeting
Webinar - HR Marketing: A Consolidated Approach to Employer and Consumer Branding
Webinar - Starting a Business - Are You Ready?
Webinar - Marketing Monday: Your Guide to Small Business Storytelling
Governmental Affairs Committee Meeting
Business at Breakfast - Branding Essentials