In Define Reality: Building a Marketing Strategy, Justin Deese of Justin Social guides small business owners through the process of creating a comprehensive marketing strategy—from initial vision to execution. This session emphasizes the importance of starting with clarity: understanding your business goals, identifying your target audience, and aligning your marketing efforts with your desired outcomes. Participants will learn how to define their current reality, set achievable objectives, and build a strategy that drives measurable results.

LEARN HOW TO:

• Identify and articulate specific marketing objectives aligned with overall business goals.
• Evaluate existing marketing efforts and resources to determine strengths, gaps, and opportunities.
• Develop a Strategic Marketing Plan tailored to your business needs and target audience.
• Track marketing performance and make data-driven adjustments to improve outcomes.