Why YouTube Matters for Small Businesses

1. YouTube is the 2nd Largest Search Engine Used by Potential Customers
2. Video Builds Trust Quickly
3. Works for All Business Stages - Pre-Revenue Through Scaling

How to Win on YouTube

1. Speed - Paid advertising
2. Credibility - Influencers
3. Control - Owned Content

Mistakes to Avoid

1. Overspending the Budget - Monetary and Time Commitment
2. Chasing Follower Count Instead of Relevance
3. Viewing YouTube as Just a Marketing Channel and not as a Strategic Growth Tool

Creating a 30 Day Action Plan for Starting on YouTube