BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260325T140000Z
DTEND:20260325T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Workshop - Grow Your Business Using YouTube: Ads\, Influencers\, Building an Owned Audience
DESCRIPTION:Why YouTube Matters for Small Businesses\n\n\n	YouTube is the 2nd Largest Search Engine Used by Potential Customers\n	Video Builds Trust Quickly\n	Works for All Business Stages - Pre-Revenue Through Scaling\n\n\nHow to Win on YouTube\n\n\n	Speed - Paid advertising\n	Credibility - Influencers\n	Control - Owned Content\n\n\nMistakes to Avoid\n\n\n	Overspending the Budget - Monetary and Time Commitment\n	Chasing Follower Count Instead of Relevance\n	Viewing YouTube as Just a Marketing Channel and not as a Strategic Growth Tool\n\n\nCreating a 30 Day Action Plan for Starting on YouTube
X-ALT-DESC;FMTTYPE=text/html:<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Why YouTube Matters for Small Businesses</p>\n\n<ol>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">YouTube is the 2nd Largest Search Engine Used by Potential Customers</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Video Builds Trust Quickly</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Works for All Business Stages - Pre-Revenue Through Scaling</li>\n</ol>\n\n<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">How to Win on YouTube</p>\n\n<ol>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Speed - Paid advertising</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Credibility - Influencers</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Control - Owned Content</li>\n</ol>\n\n<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Mistakes to Avoid</p>\n\n<ol>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Overspending the Budget - Monetary and Time Commitment</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Chasing Follower Count Instead of Relevance</li>\n	<li color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Viewing YouTube as Just a Marketing Channel and not as a Strategic Growth Tool</li>\n</ol>\n\n<p color:="" font-size:="" line-height:="" margin-block:="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\;">Creating a 30 Day Action Plan for Starting on YouTube</p>\n
LOCATION:Virtual
UID:e.544.7297
SEQUENCE:3
DTSTAMP:20260429T155903Z
URL:https://business.dekalbchamber.org/events/details/workshop-grow-your-business-using-youtube-ads-influencers-building-an-owned-audience-7297
END:VEVENT

END:VCALENDAR