If you’re selling physical products, your barcode is more than a set of black lines on a package. It can affect whether retailers accept your product, your supply chain management and how customers access product information.

This webinar will walk through the basics of building a barcode strategy that supports your business as it grows. We’ll cover what small business owners need to know about retailer barcode requirements, why your barcode should be properly registered to your company and how barcodes can help prepare your products for retail, distribution and future supply chain needs.

In this webinar, you’ll learn how to:

• Understand why barcodes matter when selling products in stores or online
• Identify common retailer barcode requirements for small businesses
• Estimate how many barcodes your business may need
• Decide where barcodes should appear on your product packaging
• Recognize when different package levels need separate barcodes
• Learn how barcodes are evolving to share more product information with retailers and customers.