Are you wondering “What is SBP?” SBP is needed for the health and sustainability of your business - Strategy, Branding Planning & Preparation (in that order). These four keys will give you a better grasp of your business identity and overall goals. 

During this Marketing Monday session, Ivy Scott of IVLeague Marketing will discuss SBP - Strategy, Branding Planning & Preparation and provide tactics and best practices you can apply as early as today. These methods will help you to build and sustain your brand and get your business headed in the right direction. 

Course Outline
AGENDA

• Demystifying SBP - Strategy, Branding Planning & Preparation
• Components of Strategy
• Brand Building Fundamentals
• Principles of Planning & Preparation

• What SBP is 
• The role of strategy in sustainability
• The basics of building a brand
• Planning and preparation