There is a phrase in marketing you may have heard: “your culture is your brand.”
Brands are really extensions of you and your company. Building your brands works harmoniously within your cultural identity. Understanding your corporate culture gives you better tools for building better brands.
So, what is the best way to build a brand for the long term? In a word: culture.
In this #MarketingMondayWebinar session, presenter Drew Tonsmeire discusses what is company culture, commonality of cultural and branding elements, and how culture and brand go hand-in-hand, how a business owner can infuse culture into their brands, and how culture impacts brand identity.
Course Outline
Agenda:
Monday Oct 17, 2022
10:00 AM - 11:00 AM EDT
Virtual
$29.00
UGA SBDC - Contact Carole Arnold at Kennesaw@georgiasbdc.org or call 470.578.6450.
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Printed courtesy of www.dekalbchamber.org – Contact the DeKalb Chamber of Commerce for more information.
1484 Brockett Road, Tucker, GA 30084 – (404) 378-8000 – info@dekalbchamber.org