BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20221017T140000Z
DTEND:20221017T150000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Webinar - Marketing Monday: Culture is Your Brand
DESCRIPTION:There is a phrase in marketing you may have heard: "your culture is your brand."\n\n\n\nBrands are really extensions of you and your company.  Building your brands works harmoniously within your cultural identity.  Understanding your corporate culture gives you better tools for building better brands.\n\n\n\nSo\, what is the best way to build a brand for the long term? In a word: culture.\n\n\n\nIn this #MarketingMondayWebinar session\, presenter Drew Tonsmeire discusses what is company culture\, commonality of cultural and branding elements\, and how culture and brand go hand-in-hand\, how a business owner can infuse culture into their brands\, and how culture impacts brand identity.\n\n\n\nCourse Outline\n\nAgenda:\n\n	Definition of company culture\n	Six Elements of Corporate Culture\n	Translating culture into branding\n	Driving the right culture for your company\n	Culture drives brand identity\n\nLearner Outcomes\n\nAttendees will gain an understanding of:\n\n	Company culture and how it affects your brand\n	Identifying a successful company culture\n	The components of successful company culture\n	Driving your company culture
X-ALT-DESC;FMTTYPE=text/html:There is a phrase in marketing you may have heard: &ldquo\;your culture is your brand.&rdquo\;<br />\n<br />\nBrands are really extensions of you and your company.&nbsp\; Building your brands works harmoniously within your cultural identity.&nbsp\; Understanding your corporate culture gives you better tools for building better brands.<br />\n<br />\nSo\, what is the best way to build a brand for the long term? In a word: culture.<br />\n<br />\nIn this #MarketingMondayWebinar session\, presenter Drew Tonsmeire discusses what is company culture\, commonality of cultural and branding elements\, and how culture and brand go hand-in-hand\, how a business owner can infuse culture into their brands\, and how culture impacts brand identity.<br />\n<br />\n<strong>Course Outline</strong><br />\nAgenda:\n<ul>\n	<li>Definition of company culture</li>\n	<li>Six Elements of Corporate Culture</li>\n	<li>Translating culture into branding</li>\n	<li>Driving the right culture for your company</li>\n	<li>Culture drives brand identity</li>\n</ul>\n<strong>Learner Outcomes</strong><br />\nAttendees will gain an understanding of:\n<ul>\n	<li>Company culture and how it affects your brand</li>\n	<li>Identifying a successful company culture</li>\n	<li>The components of successful company culture</li>\n	<li>Driving your company culture</li>\n</ul>\n
LOCATION:Virtual
UID:e.544.4078
SEQUENCE:3
DTSTAMP:20260510T000926Z
URL:https://business.dekalbchamber.org/events/details/webinar-marketing-monday-culture-is-your-brand-4078
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