Small business owners need to effectively use their limited resources to generate a favorable return on time and financial investment.

This Live Online Workshop will focus on best practices that can be immediately put into use.

You will be given a broad look at the basics of the digital landscape, instruction on sources for lead generation, and an overview of other considerations as you develop your digital marketing strategy. Topics to be covered:

• Lead generation sources
  • Website design
    • SEO/SEM
    • Backlinks
    • Blogging
  • Paid media - Local service ads vs Google Ads
  • Social media - Platform options, Email marketing
• Other considerations
  • Content marketing
  • ORM (Online Reputation Management)
  • Public relations
  • Branding
  • Geofencing
  • Creating a sales funnel
  • Tracking and forward strategies

Duration 2 Hours

FEE: $20

About Our Instructor

Tim Burton, currently serves as Marketing Advisor with The Mauldin Group. He has come to this position with more than 25 years of experience in corporate sales and marketing in the energy and financial services industries. 

During his career he has demonstrated a knack for developing strategies that yield major impacts on sales revenues and business growth for large and small companies alike.

The Mauldin Group specializes in serving small businesses with professional web design, internet marketing, and business development training.