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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20230210T150000Z
DTEND:20230210T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Webinar - How A Small Business Can Effectively Use Digital Marketing to Generate Leads
DESCRIPTION:Small business owners need to effectively use their limited resources to generate a favorable return on time and financial investment.\n\n\n\nThis Live Online Workshop will focus on best practices that can be immediately put into use.\n\n\n\nYou will be given a broad look at the basics of the digital landscape\, instruction on sources for lead generation\, and an overview of other considerations as you develop your digital marketing strategy. Topics to be covered:\n\n	Lead generation sources\n	\n		Website design\n		\n			SEO/SEM\n			Backlinks\n			Blogging\n		\n		\n		Paid media - Local service ads vs Google Ads\n		Social media - Platform options\, Email marketing\n	\n	\n	Other considerations\n	\n		Content marketing\n		ORM (Online Reputation Management)\n		Public relations\n		Branding\n		Geofencing\n		Creating a sales funnel\n		Tracking and forward strategies\n	\n	\n\nDuration 2 Hours\n\n\n\nFEE: $20\n\n\n\nAbout Our Instructor\n\n\n\nTim Burton\, currently serves as Marketing Advisor with The Mauldin Group. He has come to this position with more than 25 years of experience in corporate sales and marketing in the energy and financial services industries. \n\n\n\nDuring his career he has demonstrated a knack for developing strategies that yield major impacts on sales revenues and business growth for large and small companies alike.\n\n\n\nThe Mauldin Group specializes in serving small businesses with professional web design\, internet marketing\, and business development training.
X-ALT-DESC;FMTTYPE=text/html:Small business owners need to effectively use their limited resources to generate a favorable return on time and financial investment.<br />\n<br />\nThis Live Online Workshop will focus on best practices that can be immediately put into use.<br />\n<br />\nYou will be given a broad look at the basics of the digital landscape\, instruction on sources for lead generation\, and an overview of other considerations as you develop your digital marketing strategy. Topics to be covered:\n<ul>\n	<li>Lead generation sources\n	<ul>\n		<li>Website design\n		<ul>\n			<li>SEO/SEM</li>\n			<li>Backlinks</li>\n			<li>Blogging</li>\n		</ul>\n		</li>\n		<li>Paid media - Local service ads vs Google Ads</li>\n		<li>Social media - Platform options\, Email marketing</li>\n	</ul>\n	</li>\n	<li>Other considerations\n	<ul>\n		<li>Content marketing</li>\n		<li>ORM (Online Reputation Management)</li>\n		<li>Public relations</li>\n		<li>Branding</li>\n		<li>Geofencing</li>\n		<li>Creating a sales funnel</li>\n		<li>Tracking and forward strategies</li>\n	</ul>\n	</li>\n</ul>\nDuration 2 Hours<br />\n<br />\nFEE: $20<br />\n<br />\n<strong>About Our Instructor</strong><br />\n<br />\nTim Burton\, currently serves as Marketing Advisor with The Mauldin Group. He has come to this position with more than 25 years of experience in corporate sales and marketing in the energy and financial services industries.&nbsp\;<br />\n<br />\nDuring his career he has demonstrated a knack for developing strategies that yield major impacts on sales revenues and business growth for large and small companies alike.<br />\n<br />\nThe Mauldin Group specializes in serving small businesses with professional web design\, internet marketing\, and business development training.
LOCATION:Virtual
UID:e.544.4238
SEQUENCE:3
DTSTAMP:20260509T190557Z
URL:https://business.dekalbchamber.org/events/details/webinar-how-a-small-business-can-effectively-use-digital-marketing-to-generate-leads-4238
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