You have your business name and a brand vision – What’s next?
Whether you have logos, graphic designers on-call, or simply an idea of your marketing strategies, this course is for you. This workshop will de-mystify the key legal concepts you need to know to protect your business’s important creative assets, including the trademark registration process and how to safely (and legally!) source content to support your branding. You will leave ready to consider the next steps in evaluating your current assets and how you can elevate them both creatively and legally.

LEARN HOW TO:

• Identify and protect the branding elements in your business.
• Evaluate next steps when considering trademark registrations.
• Understand the resources available to legally support your work and branding.