Generative AI is all over the news, but what does Generative AI mean for small business owners? How can you begin to use this new technology to amplify your marketing efforts? What different AI options are available to how get the most out of your AI efforts to find relevant information fast?

Marketing in the Age of AI is an interactive course designed to educate small business owners and key managers on how to use generative AI to elevate their marketing strategies, tactics and campaigns. In this crash course on getting started with AI, small business owners learn the pros and cons of AI options and how to use them strategically.

Course Outline

• Introduction to Generative AI
• Use Marketing Cases
• Cautions of Using AI
• Best Practices
• Interactive Activity: Audience Lead Prompt Building

• Learn basics of Generative AI and the different available options
• Learn tactics and best practices for utilizing AI to develop Marketing activities
• Learn necessary cautions when using Generative AI
• Practice creating detailed and useful prompts in ChatGPT