This course explores the key factors that retail buyers consider when evaluating Consumer Packaged Goods (CPG), Wellness, and Beauty brands. Understanding what makes a brand stand out and attract buyers is crucial in the competitive retail industry. This class will provide insights into what retail buyers are looking for, from the brand's product innovation and market positioning to its financial performance and management team. By the end of this course, you will have a comprehensive understanding of how to position your brand for retail success.

Course Outline

• Overview of the CPG, wellness, and beauty industries
• Importance of brand differentiation
• Who are retail buyers and what do they do?
• Retailer requirements and expectations
• Building relationships with retail buyers
• Key Factors Retail Buyers Look For
• Developing a Winning Pitch for Retail Buyers
• Identifying your target audience and their needs
• Crafting a compelling brand story and message
• Preparing a professional presentation and product samples

• Understand key factors retail buyers consider when evaluating brands for retail success
• Gain insight into the importance of product, packaging, and pricing in attracting buyers
• Recognize the significance of building relationships with retail buyers
• Analyze case studies of successful brands and apply those learnings to your own brand
• Develop a winning pitch for retail buyers that highlights your brand's strengths and unique selling  proposition.