In this course, you will learn how to effectively position your company to compete in the procurement market.
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This includes creating and executing a strategic growth plan, developing your business's core competencies, building the necessary processes and systems, and ensuring that your business is financially capable of fulfilling contracts.
LEARN HOW TO:
Identify federal contracting opportunities
Position your business as a prime contractor
Maximize your financial readiness
Create and execute a strategic marketing plan
Leverage your socio-economic certification It's time to show off your business' unique personality!
More than just a logo, in today's competitive business environment, a powerful brand is your secret weapon to get noticed and connect with your customers. This class will empower you with tools to create and communicate a brand that truly represents you and resonates with your audience. You'll uncover your authentic ''why,'' develop a magnetic brand personality that reflects your core values, and learn tactics to design a head-turning brand identity. You'll also learn how to craft a unique value proposition that tells your story and sets you apart.
LEARN HOW TO:
Hone your ''why'' and core values
Develop your business' brand personality
Design a strong brand identity that emotionally connects
Build a unique value proposition to stand out
Get people on board with your brand
Workshop - Doing Business with the Government: Federal
Workshop - Turn Heads in Your Direction with Powerful Branding
