Although it's the ''grandfather'' of social media, LinkedIn may be one of the most underutilized social networks when it comes to digital marketing. Few use it to its maximum capability to create results. When it comes to building business relationships and targeting a specific professional group, LinkedIn offers very powerful options. Investing in building the right relationships will lead to business growth and profitability.
Course Outline
Agenda:
LinkedIn capabilities
Company pages
Building relationships
Groups
Organic and paid strategies
Learner Outcomes
Attendees will gain an understanding of:
Best practices for your profile
How and why to use a company page
Targeting professional groups
Organic and paid strategies for building relationships with priority connections
Workshop - Marketing Monday: Leveraging the Power of LinkedIn to Grow Your Business
