Are you a small business owner in Georgia looking to explore the world of Federal, State, and Local contracting? If so, this class is for you! In this webinar, you will learn about the contracting assistance programs and socio-economic certifications available, including public certifications such as the WOSB, SDB, 8(a), HUBZone, VOSB/SDVOSB, DBE, the state of Georgia Business Certification Program, as well as private certifications such as the WBE or MBE.
This introductory class will provide an overview of the eligibility requirements, how to apply, and how to determine which certification program is the right one for you.
LEARN HOW TO:
Navigate the certification process
Review the requirements of the various certification programs
Evaluate the advantages and disadvantages of each program
Conduct your due diligence for the pre-application process
Determine if a public or private market certification is right for your business Imagine having a team of enthusiastic brand advocates promoting your business for free. It?s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you?ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer?s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
Course Outline
What is growth marketing?
The importance of your brand
Understanding how people decide what to buy
Setting realistic and measurable marketing goals
Creating content that connects with your customers
Evaluating the effectiveness of your marketing campaigns
Learner Outcomes
Attendees will learn how to:
Leverage the fundamentals of growth marketing
Understand their customers
Set realistic marketing goals
Determine key performance indicators (KPIs) that align with marketing goals
Optimize digital content for increased traffic and conversions
Evaluate the effectiveness of marketing campaigns Navigating the world of small business financing can be overwhelming.
This course is designed to break down the process of obtaining a small business or commercial loan into practical, understandable steps. Participants will learn how personal credit impacts loan decisions, explore the key characteristics lenders consider when evaluating loan applications, and discover how to build a strong loan package. Through expert-led discussions and real-world examples, attendees will leave with the confidence to pursue funding and foster productive relationships with lenders.
LEARN HOW TO:
Define and differentiate small business/commercial loans and identify which may best suit your business needs
Explain the role of personal credit in business lending and take actionable steps to improve your creditworthiness
Explore the key characteristics lenders consider when evaluating loan applications and assess your own readiness to borrow
Compile key components of a strong loan package and prepare to engage confidently with lenders Networking Like a Pro - Building relationships that attract new clients and more referrals
In this Live Online Workshop you will be instructed in how to:
Craft a compelling elevator pitch that leaves a lasting impression
Boost your self-confidence through practice
Enhance your conversational skills to engage others effectively
Make yourself more memorable
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Workshop - All About Certifications
Workshop - Convert Customers to Cheerleaders
Workshop - Navigating Business Loans: From Application to Funding Success
Workshop - Networking Like a Pro
