Beat the competition and skew the odds in your favor by implementing a simple yet solid sales and marketing strategy that bears real results.
Owning and operating a small business or being a sales rep is not for the faint of heart.
The majority of the time, you?ll wear different hats and juggle many balls in the air to make it all work. This can be an overwhelming task but totally doable ? if you know what to do.
And this is exactly what this simple yet powerful method aims to accomplish:
Learn the secret of how successful sales reps and business owners produce great results. (Hint: You don?t have to look far to achieve this.)
Boost your sales by identifying who your ideal customers are and how to convince them to buy from you.
Learn how to use social selling to supercharge your online prospecting efforts, increase revenue, and enhance productivity.
Take advantage of everything traditional and digital media have to offer in growing your business.
Open a whole new world of exciting possibilities by expanding your sphere of influence.
Who should attend:
Small business owners looking to grow their business and expanding their market reach
Entrepreneurs planning to start a small business
Business professionals seeking to learn how to network successfully
Sales professionals wishing to become more proactive in finding qualified leads
Those interested in knowing more about proven marketing strategies and tactics
About Our Instructor
Bonnie Mauldin is a successful author, keynote speaker, entrepreneur, investor, and television producer. She is also one of the top marketing consultants in Atlanta. She recently authored ?Harmonic Messaging? and ?Look Before You Leap? business books that helps budding entrepreneurs, established business owners and corporations reach their sales and marketing goals. Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world?s purchasing power in foreign countries, opportunities await U.S. small business.
Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.
Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.
This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts.
Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.
Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.
Course Outline
? Defining Your Business
? Strengths/Weaknesses Analysis
? Tools
? Building Your Team
? Knowing Industry Terminology
? Selecting a Product
? Finding Markets
? Finding Buyers
? Finding Suppliers
? How to Talk To Suppliers
? Do I need a license to Import/Export?
? How do I protect myself as a Middleman?
? Calculating Landed Cost
? Understanding INCOTERMS
? Developing a Pro Forma Invoice
? International Terms of Payment
Learner Outcomes
The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.
Topics include:
Organizational and product readiness
Market research
Guidance for developing your strategy and marketing plan
Promoting your products in target market
Complying with US and foreign regulations
Workshop - Business Development and Lead Generation
Workshop - Develop an Import / Export Business
