Imagine having a team of enthusiastic brand advocates promoting your business for free. It?s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you?ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer?s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
Course Outline
What is growth marketing?
The importance of your brand
Understanding how people decide what to buy
Setting realistic and measurable marketing goals
Creating content that connects with your customers
Evaluating the effectiveness of your marketing campaigns
Learner Outcomes
Attendees will learn how to:
Leverage the fundamentals of growth marketing
Understand their customers
Set realistic marketing goals
Determine key performance indicators (KPIs) that align with marketing goals
Optimize digital content for increased traffic and conversions
Evaluate the effectiveness of marketing campaigns Starting a business can be overwhelming, especially when you don?t know what you don?t know.
Whether you?re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You?ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You?ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.
LEARN HOW TO:
Determine the feasibility of your business idea using market research and competitive analysis
Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options
Differentiate between different legal structure options for business formation
Identify who you should include on your team when making plans and executing business formation
Navigate the steps to start your business in the State of Georgia Effective leadership is essential to well-run operations but you cannot lead strategically if you are constantly putting out daily fires.
As a small business owner, it is easy to get buried in the friction of managing calendars, project tasks, and contractor execution. True operational effectiveness happens when you stop reacting as a solo operator and start building scalable systems. Led by Renee Hastings, this impactful one-hour session provides practical tools to streamline workflows, delegate with confidence, and manage remote teams seamlessly. You will learn proven strategies to establish clear performance expectations, maintain accountability, and reduce daily friction so you can focus on long-term business growth.
LEARN HOW TO:
Prioritize strategically. Build a concrete framework to evaluate your daily workload, streamline operations, and delegate low-leverage tasks to maximize team productivity.
Balance remote accountability. Establish crystal-clear performance expectations and communication cadences that keep contract and virtual teams completely aligned.
Handle workflow bottlenecks. Apply professional, fair, and timely communication tactics to confidently address chronic operational delays and execution issues before they escalate.
Align systems with growth goals. Design a repeatable operational structure that reduces daily friction and gives you the freedom to focus on big-picture business development.
Workshop - Convert Customers to Cheerleaders
Workshop - How to Start a Business in Georgia
Workshop - Operational Excellence: Streamlining Systems and Leadership for Growth
