Content curation is defined as finding and sharing interesting, relevant content on social media to your followers to help keep them engaged. A valuable marketing strategy for small business owners, content curation provides extra value to your followers while giving you the opportunity to highlight your own industry expertise. In this Marketing Monday Webinar, Kati Fisher of Aware Media Solutions explains how business owners and social media teams can curate an authentic brand presence that resonates with their target audience. She will discuss discovering and maximizing a niche to build a well-rounded content calendar that users want to engage with.
Attendees will walk away with:
Authentic content ideas for short-form videos, images, and stories
Ideas and worksheets on how to build a curated content calendar
Free and low-cost tools to help them manage their social media calendars
Course Outline
Agenda
What authentic content is and how can your small business use it
Methods for finding authentic content
How to build a curated calendar
Free and low-cost tools to manage social media calendars
Learner Outcomes
Attendees will gain an understanding of:
What authentic content is
Techniques for finding authentic content
How to build a curated calendar
Tools and tips for managing their social media calendars
Webinar - Marketing Monday: Curating an Authentic Presence for Your Business on Social Media