Meet other business owners and get expert advice at this free virtual summit. Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This webinar will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers.
Course Outline
What are buyer personas
How to use buyer personas
Segmentation
Behavior
Motivation
Objectives
Examples
The Process
Q and A
Learner Outcomes
Attendees will gain an understanding of:
What a buyer persona is
How to create buyer personas for your business
Best practices for creating buyer personas for your business
Using a buyer persona to develop a marketing strategy
National Small Business Week Virtual Summit
Webinar - Marketing Monday: Target Your Market Using Buyer Personas