Coffee & Connections, Networking, DeKalb Chamber, DeKalb County You?ve set up an Instagram page for your business, thinking the orders would start rolling in. But so far, you feel like you?re just posting into the void. If this sounds like what?s been happening to you, join us for this one-hour webinar where we?ll help make Instagram work for your business. This introductory crash-course will help you understand the critical elements to meeting your goals on Instagram.
Course Outline
Introduction
Using Instagram for business
How to determine your target market
Should you utilize Instagram ads
The types of ads you can run
How to build an ad on Instagram
Q&A
Learner Outcomes
How to create ads that attract and engage your audience.
Steps to discover your target market.
What are the differences between earned and paid media? Finders Keepers: How to Recruit and Retain Top Talent will provide tips on recruiting a great workforce and secrets to retaining employees. Join Lisa Rackley with the UGA SBDC in Macon to learn more about recruiting and retaining employees. Topics discussed in recruiting include job descriptions, where to look for employees and the secret sauce for recruiting. Topics discussed in retaining include what employees are looking for in today?s workplace, the importance of communication and ways to retain employees.
Course Outline
Recruiting Employees
Trends in today?s recruiting environment
Writing job descriptions and resources
Looking for employees
Secret sauce
Retaining Employees
What are employees looking for?
Importance of communication
Tips for retaining employees
Learner Outcomes
Attendees will gain an understanding of:
Trends in today?s market
Importance of job descriptions
Places to look for employees
Communication is key
Tips for retaining employees Are you thinking about becoming your own boss? Our Starting a Business Course covers all areas that are involved in starting your own business. This class will cover important tools and resources a business owner needs to establish a solid foundation during its early formative years. Often, new business owners ''don't know what they don't know''. This class will equip you to be able to ask all the right questions as you are planning and forming your brand new business.
Course Outline
Getting Started
Is your Business Idea Feasible?
Financing Your Business
Building Your Team
Operating Your Business Legally
Putting it all Together
Learner Outcomes
Detailed understanding of how to determine the feasibility of your business idea or framework using market research and competitive analysis
Basic knowledge of how to estimate start-up expenses for your business and overview of options for start-up financing, and requirements to pursue financing options
Ability to differentiate between different legal structure options for business formation
Overview of important individuals to include on your team when making plans and executing business formation
Coffee & Connections Networking Event
Webinar - Create an Instagram Ad that Works
Webinar - Finders Keepers: How to Recruit and Retain Top Talent
Webinar - Starting a Business
