Webinar - Pricing for Profit and Growth
How to Price for Profit and Growth *Smarter Pricing Guidelines for Small Businesses* Are you one of the 75% of small business owners that: does not have a simple and effective pricing model and/or consistently under-prices your work? If so, this Live Online Workshop is for YOU! You will be put on the path to a better understanding of: The difference between mark-ups and actual profit margins How to calculate and utilize your Cost of Goods Sold in pricing Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers Using fixed or variable costs to price for profit This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models: Cost Plus Pricing Competition-based Pricing Good / Better/ Best models Margin-based Pricing When to utilize Premium vs. Discount strategies How to calculate a Break-even sales goal
Webinar - Strategic Planning: Do or Die for Small Business
Strategic planning is important for running and growing business and particularly beneficial for small businesses, as it enables them to allocate their limited resources to the most important aspects of their business and capitalize on the best opportunities for growth. Through careful planning and execution, it is possible to maximize the impact of a small business and increase the likelihood of success. This is especially important for small business operations, as proper planning can provide the clarity and direction needed for success. Without it, entrepreneurs may be misguided or find themselves losing market share or profitability. Thus, a well-crafted plan can provide the foundation necessary to launch, grow and maintain a successful business. Small businesses can benefit from strategic planning in a number of ways, from improved team collaboration to cost savings, which in turn will lead to greater productivity and profitability. Strategic planning is fundamental for businesses of all sizes, big and small. Course Outline Mission/Purpose of plan SWOT Analysis Internal Analysis?Strengths and Weaknesses External Analysis ?Opportunities and Threats Future Vision: Objectives and Goals Choices and Paths Implementation Review and Reporting Learner Outcomes This program will go through the steps of how best to assist clients in their strategic planning. The program will detail the steps needed to go through with clients and how to break up the planning process into phases to allow clients an easier and smoother experience planning their growth. Review and access Mission and Vision Statements Go through SWOT analysis in depth Focus on Company future vision through Objectives and Goals Learn how to Create Strategies and establish KPI's Establish an implementation plan Learn how to review and report on progress
