Approximately 93% of all web traffic is via a search engine. Are prospective customers finding your site or are you missing out on revenue opportunities? By optimizing your web site for search engines, you can tap into your target market when they are actively seeking information about your product or service. Search engines, such as Google, rely upon key drivers for ranking organic listings. Learn how these key drivers affect your organic and local search results and how you can connect with customers in a digital world!
Course Outline
Agenda:
SEO definition
Site Structure
Content
Time
Links
How SEO Drivers affect traffic
Tools and Resources
Q and A
Learner Outcomes
Attendees will gain an understanding of:
Search Engine Optimization terms
What the key drivers of SEO drivers
How to use key drivers to increase traffic
Best practices for each of four key drivers
Webinar - Marketing Monday: SEO: Drive Traffic and Grow Sales
