Webinar - Develop an Import / Export Business
Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world?s purchasing power in foreign countries, opportunities await U.S. small business. Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations. Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning. This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts. Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy. Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment. Course Outline ? Defining Your Business ? Strengths/Weaknesses Analysis ? Tools ? Building Your Team ? Knowing Industry Terminology ? Selecting a Product ? Finding Markets ? Finding Buyers ? Finding Suppliers ? How to Talk To Suppliers ? Do I need a license to Import/Export? ? How do I protect myself as a Middleman? ? Calculating Landed Cost ? Understanding INCOTERMS ? Developing a Pro Forma Invoice ? International Terms of Payment Learner Outcomes The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions. Topics include: Organizational and product readiness Market research Guidance for developing your strategy and marketing plan Promoting your products in target market Complying with US and foreign regulations
Webinar - How to Increase Profits and Sales
(Be More Profitable Than your Competition) How your products or services compare with others in your industry can make a huge difference in how profitable you are. The typical approach is to ?out feature? your competition, however, there is an alternate targeted marketing strategy known as Blue Ocean fishing. You will learn how to separate yourself from your competition and reduce your costs in the process. In the end, your offerings are made more desirable and more profitable. In this workshop, you'll create your own Blue Ocean strategy canvas comparing yourself against your competition and exploiting the opportunities you uncover. Attendees will learn: The difference between a red ocean and a blue ocean How to quickly determine where your competitors are not How to add value to your offerings while reducing cost How to create a strategy map Why getting rid of unnecessary features is a good thing How to find and exploit needs your customers have but haven?t asked for DURATION: 2 Hours FEE: Free About our Instructor Peter Hildebrandt is a serial entrepreneur and product development professional. Having started and sold several small businesses and consulted with many large companies, he loves business. His startups have included 3D molecular modeling, weather forecasting, gourmet brownies, photo processing software, and more. From 2000 until 2013, he was responsible for long-range research, product development, product marketing, and intellectual property for a division of Steelcase (a Fortune 500 company). He currently owns a manufacturing business (Aria Lights) which makes music stand lights for professional musicians and a consulting practice (Covetability) which helps companies choose the right products to build.
