How to Price for Profit and Growth
*Smarter Pricing Guidelines for Small Businesses*
Are you one of the 75% of small business owners that:
does not have a simple and effective pricing model and/or
consistently under-prices your work?
If so, this Live Online Workshop is for YOU!
You will be put on the path to a better understanding of:
The difference between mark-ups and actual profit margins
?How to calculate and utilize your Cost of Goods Sold in pricing
Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers
Using fixed or variable costs to price for profit
This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:
Cost Plus Pricing
Competition-based Pricing
Good / Better/ Best models
Margin-based Pricing
When to utilize Premium vs. Discount strategies
How to calculate a Break-even sales goal The functionality of QuickBooks goes far beyond just bookkeeping. Once information is recorded in QuickBooks, the real fun begins! This session goes over how to get the most out of QuickBooks Online Reports so that you can gain insight to help you be make smart business decisions.
This course is a part 6 of 6 of the Mastering Quickbooks series. Attendees get the option of taking the whole series or choosing only the courses that they believe best fit their needs.
? The more you learn, the more you save! Buy 3 or more Mastering Quickbooks Online Webinars to receive 15% off, or buy 5 or more Mastering Quickbooks Online Webinars to receive 20% off. The option to select the bundle discount will be shown when applicable courses are added to cart.
Course Outline
Reports Overview
Customizing Reports
Interpreting Reports
Utilizing the Budget Feature
Learner Outcomes
Understand which reports are most useful for your business
Know how to customize reports to fit business needs
Utilize the information in QuickBooks to make smart business decisions
Create a budget using the Budget Feature Remember the guy with the $$$ suit yelling on TV the government has money to give away? The honest answer is no, they aren?t giving money to everyone that ask, but there is grant money for people that qualify. Learn about where to find grant programs that are available and what are the steps needed to apply.
This course will be taught by Daniel McCoy, Business Consultant for UGA SBDC at Kennesaw State University, who holds four certificates in various grant writing courses and has worked with for profit companies, non-profits and churches in seeking grant funds. Join us for this webinar to learn the ins and outs regarding grants.
Course Outline
Agenda
The myth of free money
Types of grant programs
Searching and finding grants
Qualifying and applying for a grant
Q and A
Learner Outcomes
Attendees will gain an understanding of:
what grants are available to small business
how to search for grants
how to qualify for grants.
steps to apply for grants Do you know how to build your business?s brand to increase online visibility? If you?re looking for a guide to help you with search marketing, paid advertising, and social media strategies, this is the class for you. You?ll hear from digital marketing experts who will break down how to get found online, promote your brand and keep your business top of mind when consumers are making their buying decisions.
Course Outline
· Local search: the building blocks of marketing
· Social media: growing your brand
· Email, video, blog: supporting marketing tactics
· Paid advertising: creating a multi-platform strategy
Learner Outcomes
· Create & optimize a GMB listing
· Build a network of online citations
· Utilize social media to promote your business
· Optimize your web content with SEO tactics
· Create a paid advertising strategy
Webinar - Pricing for Profit and Growth
Webinar - Mastering QuickBooks Online: Reports and Budgeting
Webinar - Grants for Small Business: Myths vs. Realities
Webinar - Digital Marketing and Branding Like a Pro