Workshop - Cultivating Customer Connections: A Guide to Human Behavior for Business Success
Explore the pivotal role of understanding human behavior across all facets of business operations. From crafting effective marketing strategies that resonate with customers to optimizing employee recruitment and retention practices, and navigating successful partnerships, this course delves into the psychology behind forging meaningful connections. Through practical insights, attendees will gain essential skills to enhance interpersonal dynamics, foster loyalty, and ultimately drive sustained business. LEARN HOW TO: Recognize the difference between Attitude and Behavior. Understand Human Behavior and why people act the way they do. Identify Generational Types and Intergenerational Communication. Values and Company Culture.
Workshop - Foundations of Successful Branding
How to Create Successful Branding for Your Business Did you know your brand is like a person? It has purpose, vision, values, personality and a lot more. Building a successful brand is crucial to your business foundation. Branding provides your business a way to make an impression in the marketplace. Creating your brand's unique voice & style allows you to attract and connect with your audience over and over again. Branding helps to ensure that your marketing stays consistent in the marketplace. This Live Online Workshop explores the various aspects of Branding: What is Branding Key Elements of your Brand Importance/Examples of Branding When & Where to Implement Your Brand About Our Instructor Joy Thompson has over 15+ years of business, branding, marketing, graphic design, photography & leadership experience. Her heart is to educate, empower and cultivate confidence in those that feel called to the marketplace or are already there. Her expertise has helped business owners - Build brand identities - Gain greater clarity into the heart, mission & vision of their business - Create strategies that have expanded their marketing efforts. - Leverage opportunities to grow & expand their business in the marketplace. Joy's passion is to help business owners present a professional look in the marketplace so they can ''Compete With Confidence & Style''. joylettacha.com
Workshop - Money Matters: Financial Management for Small Business Owners
Evaluating a company?s financial health is an essential skill for all business owners. Learn the fundamentals of financial management with instruction on financial statements, financial analysis and cash flow management. Find out what the numbers really mean and start developing practical strategies for improving your company?s performance. Discussion includes using a financial scorecard and dashboard that quickly and easily inform company personnel on financial performance. Course Outline Agenda Components of financial statements How to read financial statements Financial Statement Analysis What the numbers really mean Cash flow management Financial Management Tools Financial scorecard and how to use it. Dashboard template Learner Outcomes Attendees will gain an understanding of: financial statements financial analysis cash flow tools to use for financial management how to make to make informed decisions how to make timely corrective actions.
