Coffee & Connections, Networking, DeKalb Chamber, DeKalb County Start the new year with a plan. Well crafted, timely messaging can increase brand awareness and help drive online sales. Plus, pre-planned marketing campaigns will make your life easier. Learn how to develop, organize, and plan timely digital marketing campaigns that speak to your target market. If you are tired of posting last-minute to social media, or are struggling to get content on your website, this class is for you.
Course Outline
Why Website Content is Important
How to Plan and Develop Content for the Year
The Importance of Organizing Digital Collateral
How to Schedule Content to Post Online
Review of Tools Referenced
Learner Outcomes
Students will learn how to:
Develop Website Content that is Relevant to their Target Market
Create a Year-long Digital Marketing Plan
Organize Digital Collateral so it Can be Easily Retrieved
Find Digital Marketing Tools Essential for Content Planning How to Create Successful Branding for Your Business
Did you know your brand is like a person? It has purpose, vision, values, personality and a lot more.
Building a successful brand is crucial to your business foundation. Branding provides your business a way to make an impression in the marketplace. Creating your brand's unique voice & style allows you to attract and connect with your audience over and over again. Branding helps to ensure that your marketing stays consistent in the marketplace.
This Live Online Workshop explores the various aspects of Branding:
What is Branding
Key Elements of your Brand
Importance/Examples of Branding
When & Where to Implement Your Brand
About Our Instructor
Joy Thompson has over 15+ years of business, branding, marketing, graphic design, photography & leadership experience. Her heart is to educate, empower and cultivate confidence in those that feel called to the marketplace or are already there. Her expertise has helped business owners - Build brand identities - Gain greater clarity into the heart, mission & vision of their business - Create strategies that have expanded their marketing efforts. - Leverage opportunities to grow & expand their business in the marketplace.
Joy's passion is to help business owners present a professional look in the marketplace so they can ''Compete With Confidence & Style''. joylettacha.com A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key!
Coffee & Connections Networking Event
Webinar - Develop a 2024 Marketing Calendar that Drives Online Sales
Webinar - Foundations for Successful Branding
Webinar - How to Write a Dynamic Business Plan
