According to the Data and Marketing Association (DMA), email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available for small business marketing. As a small business, email communications can be instrumental in bringing in sales and building and maintaining relationships with clients.
During this webinar, marketing expert Laura Thompson will explore options for launching an email program, ways to optimize an existing program and also opportunities for leveraging automation to support your business goals.
Course Outline
Why Email Marketing
Launching a new EM program
Email Marketing vendor options
Optimize an existing EM program
Leverage automation to bring more sales/customers
Learner Outcomes
Attendees will gain an understanding of:
the importance of an email marketing program
how to create an email marketing program
how to automate an email marketing program
how to optimize an existing email marketing program
using email marketing to bring in revenues Gain a clear understanding of accounting principles as it applies to the use of the Quickbooks Online accounting system. The course is interactive and begins with a basic background of accounting followed by the initial setup of a sample Quickbooks company account. You will learn how to process company transactions (deposits, invoicing, payments, etc.) followed by a reconciliation of your account with a bank statement. By the end, participants will generate financial reports to include Profit and Loss and Balance Sheet statements.
Course Outline
Background knowledge of accounting
Demonstration of setup of Quickbooks company account
Difference between processing deposits, invoices, payments, etc.
Generation of financial reports to include Profit and Loss and Balance Sheet statements
Managing transactions posted by your bank
Learner Outcomes
Obtain a better understanding of accounting principles
Effectively set up a Quickbooks account
Accurately execute transactions
Utilize Quickbooks to its fullest potential The DeKalb Chamber Membership Committee helps to plan and evaluate the Chamber?s overall programs and membership offerings including, but not limited to, Power Lunches, workshops, seminars, and Business After Hours. Also works to recruit and retain current and new members by managing and auditing the Member Contact Timeline, offer innovative ideas, and ensure all members are having a valuable experience.
This committee meets monthly on the 1st Wednesday of the month from 10:00 AM to 11:00 AM. This Live Online Workshop will cover the SBA?s Small Business Assistance Programs:
8(a) Business Development Program
Small Disadvantaged Business (SDB)
Historically Underutilized Business Zone (HUBZone)
Woman-Owned Small Business (WOSB)
Economically Disadvantaged Woman-Owned Small Business (EDWOSB)
Veteran-Owned Small Business
Service Disabled Veteran-Owned Small Business
You will receive an overview, benefits, new federal goaling targets, eligibility requirements, and certification steps for each program.
FEE: Free
About Our Instructor
Nancy Cleveland is a Procurement Counselor with the Georgia Tech Procurement Assistance Center (GTPAC) ? Augusta Center, and certified CVE Verification Counselor.
Her career spans more than 30 years in small business management and consulting with and for federal, state, and local governments. Her experience includes project management, and training and assisting small business owners to navigate the government procurement and contracting process.
Ms. Cleveland has an EMBA from the University of New Haven, Connecticut and a Bachelors in Business Administration from Clark College (CAU), Atlanta. Are you thinking about becoming your own boss? Our Starting a Business Course covers all areas that are involved in starting your own business. This class will cover important tools and resources a business owner needs to establish a solid foundation during its early formative years. Often, new business owners ''don't know what they don't know''. This class will equip you to be able to ask all the right questions as you are planning and forming your brand new business.
Course Outline
Getting Started
Is your Business Idea Feasible?
Financing Your Business
Building Your Team
Operating Your Business Legally
Putting it all Together
Learner Outcomes
Detailed understanding of how to determine the feasibility of your business idea or framework using market research and competitive analysis
Basic knowledge of how to estimate start-up expenses for your business and overview of options for start-up financing, and requirements to pursue financing options
Ability to differentiate between different legal structure options for business formation
Overview of important individuals to include on your team when making plans and executing business formation
Notes
The UGA Small Business Development Center is a Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
''I was referred by a business owner and as a new business owner, I wish I had this experience 12 months ago when I started. So, I am so grateful. I feel like other business owners new and old can use any of the tips and tools shared in this session. There is a wealth of information that was well presented.''
''This webinar was extremely useful for me as I plan to open my own business in the next 4-6 weeks. Thank you SBDC for providing this information in a clear, concise, applicable manner!'' A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key! The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM. A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key! Successful entrepreneurs have strong customer-focused marketing strategies to reach their audience and turn them into loyal customers. In this workshop, you will learn about the marketing funnel and how to guide consumers through the stages of awareness, consideration, conversion, and loyalty. This workshop is most beneficial for small businesses and entrepreneurs establishing a brand identity that builds and connects with an audience.
Product: Google Analytics, Google Ads, Business Profile, Google Trends
Difficulty Level: Introductory The top three challenges that social media marketers face include reaching your audience, measuring how investing in Social Media is increasing your sales, and reaching business goals. . Social media is a multipurpose business asset. It connects you with your audience, and it also promotes your products, services, and brand. Both functions are equally important.
Crafting a social media strategy can help tackle these challenges and more. Social media strategies also equip you to set goals and guardrails, track their performance, and tweak your benchmarks over time. Without a starting point, you can't measure what's working and how to shift your activity to hit your goals. Join us for this workshop to learn how to turn your Social Media presence into a business asset.
What to expect from this workshop?
· An understanding of why your business needs a social media presence!
· Choose social media marketing goals that align to business objectives
· Understanding your audience
· Getting to know your competition
· Conducting a social media audit
· Setting up the correct social media platforms for your business
· Developing an effective social content
· Ways to extend your social reach
· Developing a content creation calendar
· How to track your results to know if it is working or not.
· And much more information you can use immediately in your business.
FEE $20
Your speaker for the workshop is Mark Treager, Chief Evangelist Officer at Cornerstone Media Group, Inc in Atlanta, GA. For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to except the marketing status quo. His simple, logical, diverse and down to earth approach to video marketing will challenge your thinking WAY beyond the box in creating generational customers for your brand. His candor when it comes to video marketing will challenge you to create the content that creates generational customers. Contact Mark Treager at 404.425.9573 or by email mark@csmediagroup.com for more details on making your next event a big success!
Webinar - Marketing Monday: Making the Most of Email Marketing + Automation
Webinar - Quickbooks Online: Registration Through Reconciliation
Membership Committee Meeting
Webinar - SBA Small Business Assistance Programs
Webinar - Starting a Business
Webinar - How to Write a Dynamic Business Plan
Governmental Affairs Committee Meeting
Webinar - How to Write a Dynamic Business Plan
Webinar - Launch Your Business with Customer-Focused Marketing
Webinar - Building An Effective Social Media Strategy