The DeKalb Chamber Membership Committee helps to plan and evaluate the Chamber's overall programs and membership offerings including, but not limited to, workshops, seminars, and networking events. Also works to recruit and retain current and new members by managing and auditing the Member Contact Timeline, offer innovative ideas, and ensure all members are having a valuable experience.
This committee meets monthly on the 1st Wednesday of the month from 10:00 AM to 11:00 AM. Some meetings may have been adjusted from their original schedule due to holidays or Chamber events. How to Create Successful Branding for Your Business
Did you know your brand is like a person? It has purpose, vision, values, personality and a lot more.
Building a successful brand is crucial to your business foundation. Branding provides your business a way to make an impression in the marketplace. Creating your brand's unique voice & style allows you to attract and connect with your audience over and over again. Branding helps to ensure that your marketing stays consistent in the marketplace.
This Live Online Workshop explores the various aspects of Branding:
What is Branding
Key Elements of your Brand
Importance/Examples of Branding
When & Where to Implement Your Brand
About Our Instructor
Joy Thompson has over 15+ years of business, branding, marketing, graphic design, photography & leadership experience. Her heart is to educate, empower and cultivate confidence in those that feel called to the marketplace or are already there. Her expertise has helped business owners - Build brand identities - Gain greater clarity into the heart, mission & vision of their business - Create strategies that have expanded their marketing efforts. - Leverage opportunities to grow & expand their business in the marketplace.
Joy's passion is to help business owners present a professional look in the marketplace so they can ''Compete With Confidence & Style''. joylettacha.com This webinar is loaded with everything you need to know about building your business with federal contracting opportunities, including digestible fundamental strategies, essential marketing tools, and a Live Demo on how to build your pipeline of potential contracts via navigating FederalAcquisition.gov. Feeling overwhelmed by customer data? You're not alone. Many businesses struggle to keep up with leads, manage relationships, and make data-driven decisions. This can lead to missed opportunities, frustrated customers, and a chaotic sales funnel. If this sounds like you, it might be time to consider implementing Customer Relationship Management (CRM) software. A CRM is more than just a list of your contacts, it's a powerful tool that streamlines sales processes, manages customer relationships, improves customer service, boosts efficiencies, and serves as a catalyst for business growth. In this class, you'll learn how to assess if a CRM is right for your business, map out your internal sales and communications procedures, speak to CRM vendors from an informed perspective, and navigate the implementation process with confidence.
Course Outline
1. Understanding the capabilities of a CRM
2. Overview of the CRM project lifecycle
3. Implementing a new CRM
4. Overview of popular CRM platforms
Learner Outcomes
Attendees will learn how to:
? Assess readiness for a CRM
? Map and refine existing internal procedures
? Ask informed questions of CRM vendors
? Lead a successful CRM implementation Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world?s purchasing power in foreign countries, opportunities await U.S. small business.
Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.
Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.
This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts.
Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.
Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.
Course Outline
? Defining Your Business
? Strengths/Weaknesses Analysis
? Tools
? Building Your Team
? Knowing Industry Terminology
? Selecting a Product
? Finding Markets
? Finding Buyers
? Finding Suppliers
? How to Talk To Suppliers
? Do I need a license to Import/Export?
? How do I protect myself as a Middleman?
? Calculating Landed Cost
? Understanding INCOTERMS
? Developing a Pro Forma Invoice
? International Terms of Payment
Learner Outcomes
The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.
Topics include:
Organizational and product readiness
Market research
Guidance for developing your strategy and marketing plan
Promoting your products in target market
Complying with US and foreign regulations Join the DeKalb Chamber for a ribbon cutting at Georgia United Credit Union. For over sixty-five years, Georgia United Credit Union has served its members, their families and the communities of Georgia, providing them a safe place to save and borrow money. Ready to harness the potential of Instagram to grow your brand? Join us for this Marketing Monday session and learn how entrepreneurs can use social media to grow their businesses. In this webinar, Brand and Content Strategist, Terri Watson focuses on viral marketing strategies and creative psychology to help build your super fan base. You?ll be challenged and provided tools on how to successfully create a brand that people love and want to buy from. Learn now how to go from scratch to 10k in less than 1 year on Instagram!
Course Outline
Agenda:
Social media and brand building
Crafting your brand identity
Viral marketing strategies
Using creative psychology in marketing
Building your super fan base
Tools and techniques for success
Instagram growth and best practices for increasing followers
Q and A
Learner Outcomes
Attendees will gain an understanding of:
Using social media to connect with existing and prospective customers
Defining your brand story and values and aligning your brand with your target audience
Developing and leveraging viral marketing strategies
Building emotional connections with your audience
Strategies for fostering community engagement Are you thinking about becoming your own boss? Our Starting a Business Course covers all areas that are involved in starting your own business. This class will cover important tools and resources a business owner needs to establish a solid foundation during its early formative years. Often, new business owners ''don't know what they don't know''. This class will equip you to be able to ask all the right questions as you are planning and forming your brand new business.
Course Outline
Getting Started
Is your Business Idea Feasible?
Financing Your Business
Building Your Team
Operating Your Business Legally
Putting it all Together
Learner Outcomes
Detailed understanding of how to determine the feasibility of your business idea or framework using market research and competitive analysis
Basic knowledge of how to estimate start-up expenses for your business and overview of options for start-up financing, and requirements to pursue financing options
Ability to differentiate between different legal structure options for business formation
Overview of important individuals to include on your team when making plans and executing business formation The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM.
CANCELLED - Membership Committee Meeting
Webinar - Foundations for Successful Branding
Webinar - Contracting Readiness: Is Your Small Business Ready for the Federal Market?
Webinar - Is Your Business Ready for a CRM?
Webinar - Develop an Import / Export Business
Ribbon Cutting at Georgia United Credit Union
Webinar - Marketing Monday: From Scratch to 10K Followers on Instagram
Webinar - Starting a Business
CANCELED - Governmental Affairs Committee Meeting
