Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This webinar will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers.
Course Outline
What are buyer personas
How to use buyer personas
Segmentation
Behavior
Motivation
Objectives
Examples
The Process
Q and A
Learner Outcomes
Attendees will gain an understanding of:
What a buyer persona is
How to create buyer personas for your business
Best practices for creating buyer personas for your business
Using a buyer persona to develop a marketing strategy Meet other business owners and get expert advice at this free virtual summit. Meet other business owners and get expert advice at this free virtual summit. The DeKalb Chamber Membership Committee helps to plan and evaluate the Chamber?s overall programs and membership offerings including, but not limited to, Power Lunches, workshops, seminars, and Business After Hours. Also works to recruit and retain current and new members by managing and auditing the Member Contact Timeline, offer innovative ideas, and ensure all members are having a valuable experience.
This committee meets monthly on the 1st Wednesday of the month from 10:00 AM to 11:00 AM. Meet other business owners and get expert advice at this free virtual summit. Feeling like you have hit a wall with your social media content? Looking for more specific techniques that really enhance your promotional materials and posts? If so, this may be the right course for you! This course will show you different features of Canva and Canva Pro that will benefit your social media platforms. Maybe you use Instagram, Facebook, MailChimp, or your business website. Whatever the platform, you will learn to create engaging content to showcase. Whether you have used Canva for years or you are a beginner, this course will motivate and equip you to design more efficiently. Come discover some new Canva features and take your social media to the next level!
Course Outline
Canva Introduction
Brief Website Overview
Specific Social Media Platform and How to Incorporate Canva
Embed Social Media Posts
Scheduling Posts to Social
Instagram Story Design and Facebook Creator
Learner Outcomes
Attendees will learn how to:
Present their work and ideas in new ways
Advance their current Canva skills
Design more quickly than before
Utilize specific techniques for specific social media platforms Meet other business owners and get expert advice at this free virtual summit. Brand. When you hear the word, what do you think of? Is it just a compelling logo or tagline? How does your brand impact your business bottom-line? In this Partner Digital Series workshop hosted by Google and Canva during National Small Business Week, we'll be exploring what makes a strong brand, why it's important for your business and how to create a style guide and brand kit to build better brand consistency and attract more customers.
This workshop is part of Grow with Google?s Partner Digital Series, which curates content and training to help small businesses grow. The series offers our Grow with Google Partner Program network, made up of predominantly nonprofit partners, the opportunity to share information about the workshop with their networks or host a viewing session for their learners. Viewing events or workshops hosted by partners are not sponsored or endorsed by Google. To learn more about the Partner Program, please visit grow.google/partners How to Use Facebook to Promote Your Business
You are familiar with the Heavyweight Champions of social media. There is a lot to learn about all of these platforms. In this Masterclass Workshop, the focus will be on Facebook.
You will learn how companies utilize Facebook to communicate, brand, and promote their business.
You will be instructed on the principles behind using social media for your business and why businesses overwhelmingly choose to utilize Facebook.
What will be covered:
The Big Picture: Social Media overview
Why should my business use Facebook?
How do you build an effective profile?
How do businesses utilize their profiles?
How do you generate business using Facebook?
Advertising with Facebook
Course Outline
What COVID-19 has and hasn?t changed for Small Business taxes.
Overview of accounting best practices.
Seven tax tips to help your business.
Learner Outcomes
Understand best practices in business record keeping that?ll help you all year.
Learn the top seven tips for making sure tax season is a breeze. The DeKalb Chamber Governmental Affairs Committee speaks on behalf of the business interests of DeKalb County industry ensuring that DeKalb County remains a place that is competitive locally and statewide.
This committee meets monthly on the 1st Thursday of each month from 10:00 AM to 11:00 AM.
Webinar - Marketing Monday: Target Your Market Using Buyer Personas
National Small Business Week Virtual Summit
National Small Business Week Virtual Summit
Membership Committee Meeting
National Small Business Week Virtual Summit
Webinar - Taking Your Social Media to the Next Level with Canva
National Small Business Week Virtual Summit
Webinar - Boost Your Business Growth through Brand Building
Webinar - How to Use Facebook to Promote Your Business
Governmental Affairs Committee Meeting