In today?s competitive digital landscape, small businesses need every advantage to stand out locally.
Artificial Intelligence (AI) is transforming how businesses optimize for local search, making it easier to attract nearby customers and improve visibility. This webinar will demystify AI-powered tools and techniques that can enhance your local SEO strategy. You?ll learn practical, cost-effective ways to use AI for keyword research, content creation, reputation management, and data-driven decision-making?without needing a technical background.
LEARN HOW TO:
Recognize the role of AI in local SEO
Identify AI tools for local SEO optimization such as keyword research, content generation, and customer engagement.
Apply AI strategies to improve local visibility
Measure and analyze SEO performance using AI insights and make data-informed improvements A business plan is more than just a document ? it?s your roadmap to success.
A strong business plan helps keep you focused, reach your goals and is critical if you plan to seek financing for your business. Many business owners don?t have a business plan because they just don?t know where to start. This class breaks down each section of the business plan, from the executive summary to financial projections, with tools and resources to guide you along the way. Whether you?re just starting a business, need funding, or just finally have time to focus, this class will help you create an effective business plan to guide your business for years to come.
LEARN HOW TO:
Use the business plan tool or template that works for you
Understand and explain who your target customer is
Start with your company description and proceed step-by-step to finish your business plan
Strategically position your business using a written plan
Incorporate a strong financial foundation into your business plan Getting a barcode on your product is just the first step. Once your product is ready to sell, understanding how barcode data is used across retail, distribution and online marketplaces can help you prepare for the requirements of different selling channels and support your business as it grows.
In this webinar, you?ll learn how barcode information moves through the retail supply chain and how retailers, distributors and fulfillment partners use that data to identify and manage products. We?ll also cover how barcode requirements can differ between brick-and-mortar stores and e-commerce, common inventory challenges to prepare for and what businesses should consider as they expand into wholesale distribution, fulfillment centers and other higher-volume sales channels.
Here is what you will learn:
How barcode data moves through the retail supply chain
How barcode use and requirements can differ between brick-and-mortar stores and e-commerce
How barcode data can help support inventory management and restocking
Common barcode and inventory challenges businesses should prepare for
What to consider when expanding into wholesale distribution, fulfillment centers and other higher-volume sales channels
Workshop - Facebook & Instagram: Stop Guessing
Workshop - Writing a Business Plan
Workshop - Beyond the Barcode: Manage Inventory, Navigate Retail Channels and Prepare to Scale
