Measure the Effectiveness of Your Website and Your Social Media
Today?s consumers heavily rely on the internet to make their purchase decisions. This makes it critically important to ensure that your business is noticed online.
You cannot afford to leave your digital marketing to chance. You need to conduct a comprehensive audit to determine which of your marketing efforts work and which need to be overhauled or even scrapped.
In this Live Online Workshop, you will be guided through the use of audit tools that evaluate SEO, social media, website content, and promotional efforts.
In addition, you will learn how to:
Track your metrics
Look for gaps in your sales funnel
Assess your workflows and processes
Perform a conversion assessment
And more
You'll leave equipped with the resources and tools to strategize, execute, and adapt your audit to ensure you are hitting your goals. Evaluating a company?s financial health is an essential skill for all business owners. Learn the fundamentals of financial management with instruction on financial statements, financial analysis and cash flow management.
Find out what the numbers really mean and start developing practical strategies for improving your company?s performance. Discussion includes using a financial scorecard and dashboard that quickly and easily inform company personnel on financial performance.
Course Outline
Agenda
Components of financial statements
How to read financial statements
Financial Statement Analysis
What the numbers really mean
Cash flow management
Financial Management Tools
Financial scorecard and how to use it.
Dashboard template
Learner Outcomes
Attendees will gain an understanding of:
financial statements
financial analysis
cash flow
tools to use for financial management
how to make to make informed decisions
how to make timely corrective actions.
Workshop - Measuring the Effectiveness of Your Website & Your Social Media
Workshop - Money Matters: Financial Management for Small Business Owners
