Jenovelle cafe and gift shop Features Europe In Summer 2025 Today?s consumers heavily rely on the internet to make their purchase decisions. This makes it critically important to ensure that your business is noticed online.
You cannot afford to leave your digital marketing to chance. You need to conduct a comprehensive audit to determine which of your marketing efforts work and which need to be overhauled or even scrapped.
In this Live Online Workshop, you will be guided through the use of audit tools that evaluate SEO, social media, website content, and promotional efforts.
In addition, you will learn how to:
Track your metrics
Look for gaps in your sales funnel
Assess your workflows and processes
Perform a conversion assessment
And more
You'll leave equipped with the resources and tools to strategize, execute, and adapt your audit to ensure you are hitting your goals.
About Our Instructor
Ricardo Berris is a Serial Entrepreneur, Investor, Speaker and Coach. He is the founder and CEO of the
MI Group of Companies
, MI Group USA, MI Group Colombia and MI Group Bahamas. They provide digital marketing and software development solutions for non-technical businesses throughout the Caribbean, North, Central, and South America. The company is particularly focused on supporting businesses looking to grow locally and internationally through digital marketing and software development technologies.
He has led successful projects with various organizations worth over $100 billion combined, including Government Departments, Retail Banks (Fidelity, First Caribbean), Hotels (Courtyard Marriott, Warwick, Ocean Clubs), Quick Service Restaurants (McDonald?s, Burger King, KFC, Domino?s), Universities (Florida National University, Nova Southeastern).
He is also the founder of the startup Purpusly, a multi-channel platform helping cause-conscious customers find and discover products that support causes they care about and co-founder of Rolle Away Inc. producer of The Belle Booth, a portable all-in-one workstation for beauticians. SBDC StartSmart provides the resources, support, and motivation to put your dream within reach.
StartSmart is tailored to be held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to LivePlan, an online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged following the program.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
European Passport at Jenovelle
Webinar - Measure the Effectiveness of Your Website & Your Social Media
Webinar - StartSmart
