(Be More Profitable Than your Competition)
How your products or services compare with others in your industry can make a huge difference in how profitable you are. The typical approach is to ?out feature? your competition, however, there is an alternate targeted marketing strategy known as Blue Ocean fishing. You will learn how to separate yourself from your competition and reduce your costs in the process. In the end, your offerings are made more desirable and more profitable.
In this workshop, you'll create your own Blue Ocean strategy canvas comparing yourself against your competition and exploiting the opportunities you uncover.
Attendees will learn:
The difference between a red ocean and a blue ocean
How to quickly determine where your competitors are not
How to add value to your offerings while reducing cost
How to create a strategy map
Why getting rid of unnecessary features is a good thing
How to find and exploit needs your customers have but haven?t asked for
DURATION: 2 Hours
FEE: Free
About our Instructor
Peter Hildebrandt is a serial entrepreneur and product development professional. Having started and sold several small businesses and consulted with many large companies, he loves business. His startups have included 3D molecular modeling, weather forecasting, gourmet brownies, photo processing software, and more.
From 2000 until 2013, he was responsible for long-range research, product development, product marketing, and intellectual property for a division of Steelcase (a Fortune 500 company). He currently owns a manufacturing business (Aria Lights) which makes music stand lights for professional musicians and a consulting practice (Covetability) which helps companies choose the right products to build. Microsoft Excel Essentials Workshop for beginners and for anyone wanting to refresh their skills. Discover the right financing path for your small business in our one-hour webinar, 'Finding the Financing Fit for Your Small Business.' Delve into the array of funding options available in 2024, from traditional funding to alternative options. This session guides you through these choices, providing actionable insights and expert advice to help you make informed decisions. Gain clarity on navigating the complexities of financing, empowering you to drive your business toward financial success in the upcoming year.
Course Outline
All About Financing
Analyzing What You Need Capital For
Determining the Loan You Need
Comparing Lenders
Applying for Loans
Closing on Your Loan & Payments
FAQs
Learner Outcomes
Develop a nuanced understanding of the diverse range of financing options available in 2024, allowing you to distinguish between traditional and emerging funding models, enabling better decision-making for your business's financial health.
Gain the ability to analyze and align specific financing solutions with your business's unique requirements. Learn how to assess the feasibility of different options and select the most suitable financing fit to fuel your business growth.
Acquire practical strategies to navigate the complexities and challenges associated with securing funding. Identify potential pitfalls and learn proactive measures to overcome obstacles, ensuring a smoother financing process for your small business.
Workshop - How to Increase Profits and Sales
Microsoft Excel Essentials
Workshop - Finding the Financing Fit for Your Business
