Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world?s purchasing power in foreign countries, opportunities await U.S. small business.
Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.
Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.
This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts.
Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.
Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.
Course Outline
? Defining Your Business
? Strengths/Weaknesses Analysis
? Tools
? Building Your Team
? Knowing Industry Terminology
? Selecting a Product
? Finding Markets
? Finding Buyers
? Finding Suppliers
? How to Talk To Suppliers
? Do I need a license to Import/Export?
? How do I protect myself as a Middleman?
? Calculating Landed Cost
? Understanding INCOTERMS
? Developing a Pro Forma Invoice
? International Terms of Payment
Learner Outcomes
The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.
Topics include:
Organizational and product readiness
Market research
Guidance for developing your strategy and marketing plan
Promoting your products in target market
Complying with US and foreign regulations Are you looking to establish yourself as an influencer and thought leader in your industry? This interactive session, led by LinkedIn marketing expert Sheryl Cattell, will show you how to increase your presence and impact on LinkedIn, the world?s largest professional network. This Live Online Workshop will focus on the ways that business people can leverage LinkedIn to build their credibility and business leads without spending a dime. Participants will come away with practical tips and a checklist of best practices for creating memorable content on LinkedIn that will attract your ideal customer.
The topics covered in the webinar include:
Creating a business page on LinkedIn
Establishing the goals for your business presence on LinkedIn
Connecting with the target companies, job titles, and influencers in your ?space?
Developing a pillar and cluster content strategy to support your business goals
Getting more mileage from your posts (from hundreds to thousands of views)
Learning the pros and cons of hosting an event on LinkedIn
About Our Instructor
LinkedIn marketing expert Sheryl Cattell, MBA, CSM, MCLC is a certified lead instructor at BizHack Academy and the creator of the LinkedIn Business Edge, a course designed to help businesses drive sales and build strategic partnerships using LinkedIn. https://bizhack.com/lbe
Sheryl has spent more than 25 years in digital marketing, is the founder of South Florida Interactive Marketing https://sfima.com, and is a Master Certified Life Coach. Microsoft Excel Essentials Workshop for beginners and for anyone wanting to refresh their skills.
Workshop - Develop an Import / Export Business
Workshop - Using LinkedIn to Grow Your Business Without Spending a Dime
Microsoft Excel Essentials
