Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world?s purchasing power in foreign countries, opportunities await U.S. small business.
Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.
Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.
This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts.
Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.
Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.
Course Outline
? Defining Your Business
? Strengths/Weaknesses Analysis
? Tools
? Building Your Team
? Knowing Industry Terminology
? Selecting a Product
? Finding Markets
? Finding Buyers
? Finding Suppliers
? How to Talk To Suppliers
? Do I need a license to Import/Export?
? How do I protect myself as a Middleman?
? Calculating Landed Cost
? Understanding INCOTERMS
? Developing a Pro Forma Invoice
? International Terms of Payment
Learner Outcomes
The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.
Topics include:
Organizational and product readiness
Market research
Guidance for developing your strategy and marketing plan
Promoting your products in target market
Complying with US and foreign regulations In today's ever changing marketplace it is a challenge to find the right messaging, branding, and marketing strategy to connect with your target customer.
With the variety of digital marketing options available, it can be confusing to determine which will work best for your business much less build an effective marketing strategy and plan.
In this Live Online Workshop you will learn how to clarify the message to your target customers and identify the right platform to reach them. As part of the workshop you will create a draft of a 12-month marketing plan that you can start executing the same day.
To be discussed:
Clarifying the company?s key message to customers and prospects
Knowing exactly what your customer thinks about your brand
Discovering what makes you better than the competition to own your market segment
Presenting the experience that converts prospects into customers
Creating a simple and effective marketing plan.
Developing effective lead generation campaigns
Social media & content strategies that make you a thought leader
Plus many FREE, simple, downloadable resources you can use immediately in your business.
About Our Instructor
Mark Treager is the Chief Evangelist Officer at Cornerstone Media Group, Inc of Atlanta, GA. csmediagroup.com
For over 35 years, right from the start of his professional sales and marketing career, he has been labeled a maverick because he refuses to accept the status quo.
His simple, logical, diverse, and down to earth approach to marketing will challenge your thinking WAY beyond the box to create generational customers for your brand.
Workshop - Develop an Import / Export Business
Workshop - How to Build an Effective Marketing Strategy and Plan
