Join the DeKalb Chamber of Commerce for the 3rd Annual DeKalb City Summit event on Thursday, August 29th as DeKalb's city leaders share open, meaningful dialogue within our community on matters that interest both residents and businesses. As the voice of the business community, the Chamber recognizes that the key to our collective success and business strength is to cultivate a diverse, equitable, and inclusive environment that reflects the full breadth of our region.
City leaders will serve as panelists to provide a local perspective on the following topics such as Economic Development, Small Business and Transportation & Traffic.
Imagine having a team of enthusiastic brand advocates promoting your business for free. It?s possible with growth marketing, a proven strategy that transforms customers into loyal brand ambassadors. In this class, you?ll learn how to harness the power of data-driven customer-centric marketing to acquire and retain customers, set marketing goals that make sense for your business, create engaging marketing collateral tailored to each stage of the buyer?s journey, and track and optimize your marketing campaigns for maximum impact. If you're ready to transform your customers into true brand ambassadors and boost your word-of-mouth referrals, this class is for you!
Course Outline
What is growth marketing?
The importance of your brand
Understanding how people decide what to buy
Setting realistic and measurable marketing goals
Creating content that connects with your customers
Evaluating the effectiveness of your marketing campaigns
Learner Outcomes
Attendees will learn how to:
Leverage the fundamentals of growth marketing
Understand their customers
Set realistic marketing goals
Determine key performance indicators (KPIs) that align with marketing goals
Optimize digital content for increased traffic and conversions
Evaluate the effectiveness of marketing campaigns It takes strategic relationship management and ethical values to build a strong customer base, but only seconds to destroy it.
This course teaches businesses how to take control of important relationships with their customers. The training is designed to equip small businesses with the tools and knowledge necessary to excel in customer service while building enduring relationships.
The rapid proliferation of digital platforms has empowered consumers to voice their opinions and experiences instantaneously across multiple platforms. Participants will learn how to harness the power of digital feedback by implementing effective strategies and best practices to enhance online reputation and credibility.
The UGA SBDC is partnering with the Better Business Bureau?s (BBB) 111 years of experience in fostering relationships between small businesses and the public, to bring you this program. Having an effective plan and the right people in place to address customer concerns before they arise is key, and this class will help you to do just that.
LEARN HOW TO:
Comprehend how delivering trust to your customers can increase profits.
Understand why customer service is at the core of being a good business.
Gain knowledge of client retention and effective communication strategies.
Recognize your strengths/weaknesses and understand the importance of educating your Customers effectively.
Identify ways to get out ahead of customer complaints and nurture happy patrons.
Leverage the BBB to interact more effectively with consumers, neighboring businesses, and your community.
2024 DeKalb City Summit
Workshop - Convert Customers to Cheerleaders
Workshop - Customer Service Excellence: Keys to Growing Your Client Base
