How to Price for Profit and Growth
*Smarter Pricing Guidelines for Small Businesses*
Are you one of the 75% of small business owners that:
does not have a simple and effective pricing model and/or
consistently under-prices your work?
If so, this Live Online Workshop is for YOU!
You will be put on the path to a better understanding of:
The difference between mark-ups and actual profit margins
How to calculate and utilize your Cost of Goods Sold in pricing
Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers
Using fixed or variable costs to price for profit
This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:
Cost Plus Pricing
Competition-based Pricing
Good / Better/ Best models
Margin-based Pricing
When to utilize Premium vs. Discount strategies
How to calculate a Break-even sales goal Are you thinking about becoming your own boss? Our Starting a Business Course covers all areas that are involved in starting your own business. This class will cover important tools and resources a business owner needs to establish a solid foundation during its early formative years. Often, new business owners ''don't know what they don't know''. This class will equip you to be able to ask all the right questions as you are planning and forming your brand new business.
Course Outline
Getting Started
Is your Business Idea Feasible?
Financing Your Business
Building Your Team
Operating Your Business Legally
Putting it all Together
Learner Outcomes
Detailed understanding of how to determine the feasibility of your business idea or framework using market research and competitive analysis
Basic knowledge of how to estimate start-up expenses for your business and overview of options for start-up financing, and requirements to pursue financing options
Ability to differentiate between different legal structure options for business formation
Overview of important individuals to include on your team when making plans and executing business formation Providing an inclusive online experience for your website visitors is not only mandated by the Americans with Disabilities Act (ADA), it's also an opportunity to reach a wider audience and build a more inclusive online community.
With over 2,500 accessibility-related lawsuits filed in recent years, there's never been a more critical time to audit your website for ADA compliance. In this class, you?ll learn common web accessibility barriers and straightforward WCAG-compliant solutions. Discover how an accessible website elevates the user experience for all visitors while setting you apart from competitors, boosting your search engine optimization (SEO), and enhancing your inclusive marketing strategy. Because the world wide web should be accessible to everyone!
Register Now
Starts in 2 months!
LEARN HOW TO:
? decipher accessibility requirements under the Americans With Disabilities Act
? identify and resolve common website accessibility barriers
? create an accessibility statement for their website
? stock their toolkit with tools and resources to maintain compliance SBDC StartSmart was developed by the University of Georgia Small Business Development Center. This year?s program is tailored to being held virtually to facilitate virtual discussion, class engagement, & mastery of content. Participation in StartSmart will also allow access to online business planning software. The program is facilitated by specially trained SBDC consultants and a long-term relationship with the SBDC and follow-up consulting is available and encouraged.
Whether you are a new business (in business 2 years or less), or are still in the planning phase, building a business takes the right tools?and a lot of hard work. SBDC StartSmart will equip you to be successful!
SBDC StartSmart helps attendees to:
Evaluate & refine your business concept
Improve your knowledge of business concepts
Research markets and competition
Develop a financial forecast to improve chances of success
Develop a thorough, practical business plan
Course Outline
Eight modules cover critical issues for new businesses:
MODULE 1: Business Success ? How do we get there?
MODULE 2: Opportunity & Solutions
MODULE 3: Marketing for Success
MODULE 4: Digital Marketing & Online Strategies
MODULE 5: Navigating Human Resources
MODULE 6: Operations & Managing by the Numbers
MODULE 7: Management with a Plan
MODULE 8: Plan, Run, Review, Revise
SBDC StartSmart programs include 16 hours of instruction delivered over a period of four weeks. Sessions will be held twice a week for 2 hours each. Check your preferred location for details on when their 2021 program will be held.
Learner Outcomes
Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart? provides the resources, support, and motivation to put your dream within reach.
SBDC StartSmart provides the tools to:
Evaluate your concept and develop plans to move forward.
Improve knowledge of business fundamentals.
Build an infrastructure for business operations and processes.
SBDC StartSmart graduates acquire:
An actionable business plan and access to business planning software
Access to financial and business resources.
A network of entrepreneurial peers and professionals.
Notes
A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Testimonials
''I cannot thank you enough for the stellar StartSmart program. This experience has transformed the way I do business, both now and in the future.?
''I look forward to following up with my SBDC Consultant to build on this program and continue to strengthen my business plan and practices.''
Workshop - Pricing for Profit and Growth
Workshop - Starting a Business
Workshop - Website Health Check: Is Your Website ADA Compliant?
Webinar - StartSmart (8-class series)
