Today?s customers heavily rely on the internet to make their purchase decisions. This makes it critically important to make sure that your business is noticed online.
You cannot afford to leave your digital marketing to chance. You need to conduct a comprehensive audit to determine which of your marketing efforts work and which need to be overhauled or even scrapped.
In this Live Online Workshop, you will walk through audit tools that evaluate SEO, social media, website content, and promotional efforts.
In addition, you will learn how to:
Track your metrics
Look for gaps in your sales funnel
Assess your workflows and processes
Perform a conversion assessment
And more
You'll leave equipped with the resources and tools to strategize, execute, and adapt your audit to ensure you are hitting your goals.
Fee: FREE
About Our Instructor
Ricardo Berris is a Serial Entrepreneur, Investor, Speaker and Coach. He is the founder and CEO of the
MI Group of Companies
, MI Group USA, MI Group Colombia and MI Group Bahamas. They provide digital marketing and software development solutions for non-technical businesses throughout the Caribbean, North, Central, and South America. The company is particularly focused on supporting businesses looking to grow locally and internationally through digital marketing and software development technologies.
He has led successful projects with various organizations worth over $100 billion combined, including Government Departments, Retail Banks (Fidelity, First Caribbean), Hotels (Courtyard Marriott, Warwick, Ocean Clubs), Quick Service Restaurants (McDonald?s, Burger King, KFC, Domino?s), Universities (Florida National University, Nova Southeastern).
He is also the founder of the startup Purpusly, a multi-channel platform helping cause-conscious customers find and discover products that support causes they care about and co-founder of Rolle Away Inc. producer of The Belle Booth, a portable all-in-one workstation for beauticians. Have you started planning for the eventual exit of your business? Planning should begin years in advance. Having a defined strategy can help you build a more valuable company, have stronger personal financial plans and ensure it aligns with your personal goals. This workshop is designed to give business owners a knowledge base, vocabulary and an understanding of the process to create a thorough exit strategy. Whether you plan to transfer ownership to family members, sell your business or close your business, this workshop is designed to build a foundation of understanding for the eventual transfer of a business owners? biggest asset ? their privately held business
Course Outline
Agenda
Evaluation of the Business
What is it worth? When to get a Valuation.
Determining the right exit strategy or buyer for your business
What is Goodwill and how is it determined?
3 Things You Can Do to Build Value In Your Business to get ready for sale
How to get your business ready for exit
Professionals to help you build your strategy
Exit Strategies:
ESOP
Market Sale
Gradual Sale
Transfer Ownership
Liquidation, Bankruptcy, Closure
Getting Ready for Transition
Preparing your strategy
How to Prepare Your Business for Transition
How to Prepare Yourself for Transition
Getting Employees Ready for new owners
Learner Outcomes
Attendees will gain an understanding of:
Business Valuation, what is the company worth?
What is goodwill and how does it affect the sale?
What are the various ways of exiting the business?
What does the sales process look like?
What professionals will I need to help sell my business?
How do I get my business ready for sale or exit?
Webinar - Tools to Measure the Effectiveness of Your Website & Your Social Media
Webinar - Building an Exit Strategy for your Business
