In today's hyper digital world, you know your marketing needs to capture the attention and imagination of customers. Thankfully there are many sources of creative content to help you stand out from the crowd of competitors.
In this Live Online Workshop you will learn:
Importance of Understanding Creative Law and Licensing in Marketing
Explanation of Different Types of Licensing
Sources for High-Quality Images, Music, and Videos
Difference Between Free and Licensed Assets
What You Can and Cannot Do (Risks and Benefits)
Who Owns Creative ''Work Made for Hire''
About our instructor
B. Zachary Bennett, the principal behind Reformation Productions, a full service marketing agency located in Gwinnett county, comes with a 20+ year career in marketing and advertising, working to grow major companies like Bank of America, The Limited, Vectren Corporation, TruGreen-ChemLawn, Dick's Sporting Goods, Lowe?s Home Improvement, Campbell's Foods, Gwinnett Medical Center, Victoria?s Secret, St. Vincent's Medical Center, Home Depot, BP, and more.
He has dedicated his time and efforts to educate small business professionals on the way the Straight Line Marketing process has been perfected by Fortune 500 companies and how to apply it to their companies in ways they can afford.
Webinar - Creativity Toolbox: Legally use images, music, and video in your marketing
