Do you want to find new customers using LinkedIn, the world?s largest professional network? This interactive session demonstrates how. You will receive practical tips and tools that B2B companies ? businesses that sell to other businesses ? as well as consultants and marketing and sales professionals use to increase their visibility and thought leadership on LinkedIn.
This Live Online Workshop covers:
Key elements to be included in your LinkedIn profile
Items to be incorporated in your company page
Comparing your social selling score with others in your industry and network
Leveraging mobile app features ? video cover stories, name pronunciation, QR code connections
Growing the size and quality of your network
Getting more mileage from your posts (from hundreds to thousands of views)
Attendees will receive a checklist of best practices for enhancing their profile.
About Our Instructor
LinkedIn marketing expert Sheryl Cattell, MBA, CSM, MCLC is a certified lead instructor at BizHack Academy and the creator of the LinkedIn Business Edge, a course designed to help businesses drive sales and build strategic partnerships using LinkedIn. https://bizhack.com/lbe
Sheryl has spent more than 25 years in digital marketing, is the founder of South Florida Interactive Marketing https://sfima.com, and is a Master Certified Life Coach. Under-insuring assets is a common pitfall for small businesses, leaving them vulnerable to unexpected incidents. Our course, designed for current and prospective small business owners, simplifies the complex world of insurance policies, including Errors and Omissions, General Liability, Commercial Property, Business Income Replacement, and Umbrella policies. We aim to equip you with the knowledge to choose the right coverage for your business needs and budget, mitigating risks and ensuring sustainable success.
Course Outline
Do I really need ALL this insurance? (What is required by the state, what is simply a good idea, and what is over the top.)
Define the various types of insurance and common insurance terminology.
Financing the insurance - there are options.
Case studies and scenarios from today's headlines.
Insurance audits of your business as it grows and changes.
Learner Outcomes
Participants will:
learn and evaluate what insurance is required, what is needed, and what is unique in the way of different policies.
be able to better comprehend insurance contracts and policies after learning core terminology and types of insurance.
be able to design plans that best fit the insurance policies that are required and needed then build them into their budgets.
be better able to analyze the financial risks that can be avoided by reviewing common scenarios and case studies, and understand the value of insurance to control financial risk to the business.
be able to judge potential risks that can be controlled by insurance, and conduct an annual cost-benefit audit to make sure their businesses are well protected as they grow and develop. A customized step by step integrated action plan that is essential to the success of your business.
Who should attend: Launch (businesses 0-2 years), Growth (businesses 3-5 years), Expansion Startups (businesses 5+ years)
Course Outline
Sections of a Business Plan
Format of a Business Plan
Balance Sheet
Financial Projections
Capital Equipment List
Sources of Capital
Learner Outcomes
Use the business plan tool or template that works for you.
Have a clear understanding of who your customer is.
Start with your company description and proceed step-by-step.
It?s OK if you don?t have all information for each section. You can go back and fill in missing parts later.
Start with a strong financial foundation. Projections are key!
Webinar - Leverage LinkedIn to Enhance Your Business Profile
Webinar - Initializing Insurance: Ideas on How to Best Insure Your Business
Webinar - How to Write a Dynamic Business Plan
