In today's ever changing marketplace it is a challenge to find the right messaging, branding, and marketing strategy to connect with your target customer.
With the variety of digital marketing options available, it can be confusing to determine which will work best for your business much less build an effective marketing strategy and plan.
In this Live Online Workshop you will learn how to clarify the message to your target customers and identify the right platform to reach them. As part of the workshop you will create a draft of a 12-month marketing plan that you can start executing the same day.
To be discussed:
Clarifying the company?s key message to customers and prospects
Knowing exactly what your customer thinks about your brand
Discovering what makes you better than the competition to own your market segment
Presenting the experience that converts prospects into customers
Creating a simple and effective marketing plan.
Developing effective lead generation campaigns
Social media & content strategies that make you a thought leader
Plus many FREE, simple, downloadable resources you can use immediately in your business.
About Our Instructor
Mark Treager is the Chief Evangelist Officer at Cornerstone Media Group, Inc of Atlanta, GA. csmediagroup.com
For over 35 years, right from the start of his professional sales and marketing career, he has been labeled a maverick because he refuses to accept the status quo.
His simple, logical, diverse, and down to earth approach to marketing will challenge your thinking WAY beyond the box to create generational customers for your brand. Growth marketing has gone from just another marketing buzzword to a proven strategy for marketing success. In this class, you will learn how to use this data-driven approach to acquire and retain customers; set marketing goals that make sense for your business; optimize your digital content for increased traffic, conversion, and engagement; and track the effectiveness of your marketing campaigns. If you're ready to transform your customers into true brand ambassadors, this class is for you!
Course Outline
Overview of growth marketing
Understanding your customers and their journey
Setting realistic marketing goals
Creating digital content that connects with your customers
Evaluating the effectiveness of your marketing campaigns
Learner Outcomes
Attendees will learn how to:
Leverage the fundamentals of growth marketing
Understand their customers
Set realistic marketing goals
Determine key performance indicators (KPIs) that align with marketing goals
Optimize digital content for increased traffic and conversions
Evaluate the effectiveness of marketing campaigns
Webinar - How to Build an Effective Marketing Strategy and Plan
Webinar - Convert Customers to Brand Ambassadors with Data-Driven Marketing
