Can You Win? Your Marketing Plan Shows You How
This Live Online Workshop teaches how to create a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:
identify which customers are the most profitable
attract customers and keep them
learn who your real competition is
differentiate yourself in the market
Implementation of your Marketing Plan, will cover:
pricing
advertising
website design
supply chain
branding
social media tactics
To be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!
You will have the opportunity to have your questions answered both during and at the conclusion of the Workshop. A copy of the presentation will be provided to those who complete the short Feedback Survey at the end of the session.
About our Instructor
Tim Loden - Score Mentor in three areas. Marketing, Advertising and Creative Services. Tim has spent nearly four decades working for global companies mainly in B2B marketing, sales team leadership, country management, global brand management, and new business development. He has led teams as small as four and as large as eighty. This course is designed to aid business owners and managers in approaching contracts that are the lifeblood of business. Contracts are often long, complex, and filled with both critical terms and boilerplate clauses. The class teaches a method of approaching contracts that increases understanding and confidence in contract execution. It also instructs how business owners can better communicate their positions with their attorneys in contract formation and business relationships.
Course Outline
I. What is a contract? (Breaking down the parts of a contract, the importance of standard clauses, and definitions.)
II. How to read a contract. (Methods of editing, reviewing, and comprehending contractual obligations.)
III. Why contracts are important to your firm's reputation.
IV. The need for an exit strategy in every contract.
V. How to avoid future problems by properly designing the contract now.
Learner Outcomes
1. The participants will understand the core parts of a contract and their purposes.
2. The participants will be able to better comprehend a contract, evaluate the contract, and compare and contrast key terms of a contract to understand their obligations.
3. The participants will be able to design comprehensive exit strategies needed for unanticipated events during the course of a contract.
4. The participants will be better able to analyze the contractual terms, and communicate their terms and concerns better to their professional partners (lawyers, accountants, and insurers).
5. The participants will be able to judge potential risks found in contracts, and evaluate the cost-benefit analysis of proceeding with, or terminating, contractual obligations.
Webinar - Start-Up Business Marketing Plan
Webinar - Conquering Contracts: What Every Businessperson Should Know About Contracts
