The DeKalb Chamber Economic Development Committee works with DeKalb County to recruit and retain industry. Its mission is to advocate, partner, and engage to ensure a vibrant business community in DeKalb County.
This committee meets quarterly on the 1st Tuesday of the month from 10:00 AM to 11:00 AM. This course explores the key factors that investors consider when evaluating Consumer Packaged Goods (CPG), Wellness, and Beauty brands for potential investment. As the market for these industries continues to grow, understanding what makes a brand stand out and attract investors is crucial. This class will provide insights into what investors are looking for, from the brand's product innovation and market positioning to its financial performance and management team. By the end of this course, you will have a comprehensive understanding of how to position your brand for investment success.
Course Outline
* Introduction to CPG, Wellness, and Beauty Industries
* What Investors Look For: Key Factors
* Product Innovation and Unique Selling Proposition (USP)
* Brand Positioning and Market Share
* Financial Performance and Growth Potential
* Management Team and Company Culture
* Scalability and Distribution Channels
* Case Studies of Successful CPG, Wellness, and Beauty Investments
Learner Outcomes
* Understand key factors investors consider when evaluating brands for potential investment
* Gain insight into the importance of product, metrics, and brand positioning in attracting investors
* Recognize the significance of financial performance, growth, teams in investment decisions
* Analyze case studies of successful investments and apply those learnings to your own brand
* Develop a compelling pitch for investors that highlights your brand's strengths and
growth potential
CANCELED - Economic Development Committee Meeting
Webinar - Unlocking Investment Potential; What Investors Seek in Consumer Packaged Goods, Wellness, and Beauty Brands
