Learn how to create a search-friendly website that drives user action and supports your goals. Whether you?re launching a new website or sprucing up an old one, this workshop will help.
In this Live Online Workshop, you?ll learn the six characteristics of a great website and how to ensure your website is:
Goal-oriented to increase conversions and calls to action
Organized and easy-to-search to reduce bounce rates
Useful so visitors come back again and again
Functional, so customers see real value - leading to loyalty
Intuitive to use, on any device, so visitors stay
Findable by search engines so you show up at the right place, time, and device
About Our Instructor
Demming Bass has been an official speaker for the Grow with Google partner program since 2017. After an award-winning career as a chamber of commerce executive in NC and GA, he led Constant Contact?s marketing efforts across six states in the Southeast.
To date, he?s trained over 130,000 small businesses, nonprofits and chambers on how to be better marketers. In addition to his role with Google, Demming is also a former StoryBrand Certified Guide where he works with clients around the world to improve and clarify their brand messaging strategy. As the proud owner of KYN accounting firm dedicated to serving small businesses, Stephen Lott of Steve the Finance Guy is excited to share with you the critical topic of ''Empowering Small Businesses with Understandable Accounting and Financial Data.''
During this presentation, Steve will delve into the importance of small businesses not just having accounting services, but rather, accounting services that provide valuable financial data that business owners can truly comprehend and leverage to make profitable decisions. Workforce for Growth has been a real challenge during the Great Reshuffle. We invite you to participate in this opportunity to learn more about your workforce and how to utilize them for growth. Participants will evaluate the work climate, assess workforce needs, and be updated on best practices for hiring and retaining the best workforce for your small business. The presenter will share insight on getting the best applicants, sources for an applicant pool, and best ways to promote the business as one to attract candidates with the good fit for the organization.
Course Outline
Hiring Overview
Assessment of Business Needs
Current Employment of Economic Environment
Workforce Changes
Ways to Find Employees
Employee Retention
Learner Outcomes
Attendees will learn:
How to Assess the Current Business Climate and Business Needs
Knowledge of Present Workforce Economy, Trends, and Future Considerations
Increased Insight for Applicant Pools, Hiring, and Technology
How to Promote Your Business as THE Place to Work
Employee Retention Tips
Webinar - Make Your Website Work for You
Business at Breakfast - Empowering Small Businesses with Understandable Accounting and Financial Data
Webinar - Hiring for Growth
