Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world?s purchasing power in foreign countries, opportunities await U.S. small business.
Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.
Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.
This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts.
Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.
Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.
Course Outline
? Defining Your Business
? Strengths/Weaknesses Analysis
? Tools
? Building Your Team
? Knowing Industry Terminology
? Selecting a Product
? Finding Markets
? Finding Buyers
? Finding Suppliers
? How to Talk To Suppliers
? Do I need a license to Import/Export?
? How do I protect myself as a Middleman?
? Calculating Landed Cost
? Understanding INCOTERMS
? Developing a Pro Forma Invoice
? International Terms of Payment
Learner Outcomes
The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.
Topics include:
Organizational and product readiness
Market research
Guidance for developing your strategy and marketing plan
Promoting your products in target market
Complying with US and foreign regulations Can You Win? Your Marketing Plan Shows You How
This Live Online Workshop teaches how to create a Marketing Plan that can guide you to be a commercial success. You will be instructed in how to:
identify which customers are the most profitable
attract customers and keep them
learn who your real competition is
differentiate yourself in the market
Implementation of your Marketing Plan, will cover:
pricing
advertising
website design
supply chain
branding
social media tactics
To be successful you not only need a good product idea but a true understanding of the marketplace so that You Can Win!
You will have the opportunity to have your questions answered both during and at the conclusion of the Workshop. A copy of the presentation will be provided to those who complete the short Feedback Survey at the end of the session.
About our Instructor
Tim Loden - Score Mentor in three areas. Marketing, Advertising and Creative Services. Tim has spent nearly four decades working for global companies mainly in B2B marketing, sales team leadership, country management, global brand management, and new business development. He has led teams as small as four and as large as eighty. The process of terminating an employee can be one of the difficult aspects of being a manager/employer. Additionally, termination can cause legal and safety risks to the employees of the business if not done correctly. The purpose of this course is to teach our clients the best human resource management processes and procedures for termination.
Course Outline
Overview of Different Types of Termination
Preparing for Termination
Documentation
Employee's point of view
Survivors' Care
Avoiding Legal Risks
The Big Day
Securing records/passwords
Physical safety for everyone
Support for employee
Review and Wrap Up
Learner Outcomes
After the class, you will be able to:
Define, identify, and apply the four different types of termination commonly used by Human Resources Managers
Analyze what preparatory work will need to be done to prepare for the termination. This includes designing an appropriate exit interview with HR or the manager.
Determine what of the former employee?s work product remains the prevue of the company and how to protect said information.
Formulate a communication plan that addresses the remaining employees? needs and preserves the company culture.
Identify the main government employment enforcement agencies and apply core legal concepts to their procedures regarding termination and be able to evaluate risks and concerns surrounding the termination processes.
Better analyze the risks and concerns surrounding workplace violence, and be able to design and execute appropriate safety policies during the process of termination of employees.
Webinar - Develop an Import / Export Business
Webinar - Start-Up Business Marketing Plan
Webinar - Never Fire on a Friday: Termination Best Practices
